Communication Tools to Build Relationships Beth Osmund Cedar Valley Sustainable Farm

 Newsletter  Electronic ‘post cards’   Facebook  At The Farm Table (Blog)  Twitter  Pinterest  Instagram

 1204 contacts  ~50% open rate on newsletter  >75% open rate on reminder s

 Use a template to speed up creation  Always include a link back to website  Carefully use content from other sources  Use consistent branding  Link to longer articles

 Respond promptly  Utilize ‘canned responses’  bcc  One rather than many

 Used for customer specific communications  Renewal reminders  Thank you notes

 likes on our farm’s page  Changes in the fb algorithm have had a huge effect on page views 

 Establish a regular schedule  Link from newsletter  Encourage social shares  Invite comments

 Send messages to specific people  Communicate with people you don’t know  Use #hashtags to join a conversation

 Visual with links  Recipes  Life on the farm

 Twitter for pictures  Others can share pictures using #hashtags

 Hoot Suite  Spreadsheet

 Facebook cedarvalleysustainable  Pinterest cedarvalleyfarm   Instagram CDRvalleyfarm  

True wealth is an interconnected web of mutually beneficial relationships.