HomeVideo & Cinema in the Digital Age RTV 151
Three kinds of reception By air NTSC By conduit Cable, satellite, IPTV By hand VCRs, VCDs, DVDs
What’s Missing? Mobile media Connected devices ‘The Cloud’ / Internet video viewing 3D-TV 4K TV
Home Video: Monitors CRT Projection Plasma LCD DLP LED OLED
Home Video: Digital files The Cloud Virtual DVR Connected device Smart TV Access to all content Always VOD Linear vs. non-linear programming
Digital Video: licensing Netflix, HuluPlus Traditional TV networks Specialty networks Replacement of MVPDs Digital copyright protections—Netflix example
Local Market Broadcasting and TV Programming Legacy Media licensing
Traditional TV service 210 Local TV markets In a local market Independent (KDFI, 27 ‘My Network TV’) (68, KPXD, ION) Network affiliate (WFAA, Belo-owned) O&O (4, 5, 11) Difference for LPTV Sources of programming Local, network, syndicated, paid
TV Dayparts overnight 1-6 am; early morning 6-9 am daytime 9-3; early fringe / late afternoon 3-5 early evening 5-6; access 6-7note time zone variations prime time 7-10 late fringe late night
Types of scheduling Stripping Checkerboarding Daypart differences / prime-time vs. not Stacking, blocking Lead off, hammocking, lead-in, tent-poling Stunting (sweeps)
Basics of network operation Original benefit vs. today High cost programming / national audience Network compensation Value of station / network-affiliate relations O&O ‘Hybrid networks’ Univision, PAX / ION ‘Hybrid IPTV' services – Operators use either digital or satellite for linear TV and broadband for on-demand content
Basics of network operation ABC, NBC, CBS, Fox, CW – how much do they need their local stations? How can local TV survive? Multicasting? Cable cost + streaming option? Distinction of ABC, NBC, CBS, Fox vs. ESPN, CNN, MTV, HBO A ‘cable network’ is not a network Mobile media – national or local?
TV syndication ‘Off Network’ Big Bang Theory, Raymond, How I Met… Seinfeld, Frasier, Friends Classic TV shows First Run Minimum number of markets Group owner impact Specific genres Cash / Barter
National TV genres of TV programs--sit-coms, dramas, mini-series, made for TV movies, theatricals, variety shows, game shows, reality shows Production costs Reality hour: $300K - $1 million Sit-com half hour: $750K - $2M Drama hour: $1.5M - $2M Co-production & deficit financing
Cinema To be added