 HomeVideo & Cinema in the Digital Age RTV 151. Three kinds of reception  By air  NTSC  By conduit  Cable, satellite, IPTV  By hand  VCRs, VCDs,

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Presentation transcript:

 HomeVideo & Cinema in the Digital Age RTV 151

Three kinds of reception  By air  NTSC  By conduit  Cable, satellite, IPTV  By hand  VCRs, VCDs, DVDs

What’s Missing?  Mobile media  Connected devices  ‘The Cloud’ / Internet video viewing  3D-TV  4K TV

Home Video: Monitors  CRT  Projection  Plasma  LCD  DLP  LED  OLED

Home Video: Digital files  The Cloud  Virtual DVR  Connected device  Smart TV  Access to all content  Always VOD  Linear vs. non-linear programming

Digital Video: licensing  Netflix, HuluPlus  Traditional TV networks  Specialty networks  Replacement of MVPDs  Digital copyright protections—Netflix example

 Local Market Broadcasting and TV Programming Legacy Media licensing

Traditional TV service  210 Local TV markets  In a local market  Independent (KDFI, 27 ‘My Network TV’) (68, KPXD, ION)  Network affiliate (WFAA, Belo-owned)  O&O (4, 5, 11)  Difference for LPTV  Sources of programming  Local, network, syndicated, paid

TV Dayparts  overnight 1-6 am; early morning 6-9 am  daytime 9-3; early fringe / late afternoon 3-5  early evening 5-6; access 6-7note time zone variations  prime time 7-10  late fringe  late night

Types of scheduling  Stripping  Checkerboarding  Daypart differences / prime-time vs. not  Stacking, blocking  Lead off, hammocking, lead-in, tent-poling  Stunting (sweeps)

Basics of network operation  Original benefit vs. today  High cost programming / national audience  Network compensation  Value of station / network-affiliate relations  O&O  ‘Hybrid networks’ Univision, PAX / ION  ‘Hybrid IPTV' services – Operators use either digital or satellite for linear TV and broadband for on-demand content

Basics of network operation  ABC, NBC, CBS, Fox, CW – how much do they need their local stations?  How can local TV survive?  Multicasting?  Cable cost + streaming option?  Distinction of ABC, NBC, CBS, Fox vs. ESPN, CNN, MTV, HBO  A ‘cable network’ is not a network  Mobile media – national or local?

TV syndication  ‘Off Network’  Big Bang Theory, Raymond, How I Met…  Seinfeld, Frasier, Friends  Classic TV shows  First Run  Minimum number of markets  Group owner impact  Specific genres  Cash / Barter

National TV  genres of TV programs--sit-coms, dramas, mini-series, made for TV movies, theatricals, variety shows, game shows, reality shows  Production costs  Reality hour: $300K - $1 million  Sit-com half hour: $750K - $2M  Drama hour: $1.5M - $2M  Co-production & deficit financing

Cinema  To be added