Trends in Internal Communication and some thoughts about cultural implications for IC practitioners Steve Doswell Chief Executive, IoIC Past President,

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Presentation transcript:

Trends in Internal Communication and some thoughts about cultural implications for IC practitioners Steve Doswell Chief Executive, IoIC Past President, FEIEA

IoIC – a brief introduction Helping to build an emerging profession

Four key beliefs Internal communication is an emerging profession IC draws from several disciplines (HR, PR, OD, CM)... And this hybridity gives IC its distinctness IC and its practitioners are concerned with business success through effective communication. IC helps to inspire, engage, mobilise and develop people in organisations. We foster mutual understanding between people in organisations – that helps both to achieve their goals

The ‘Spine’ Qualifications: Accred- itation Programme Continuing Prof. development Competency/career mapping Setting Standards Assessment Awards and ratings Events Research/Publications Advocacy Insight M E M B E R S H I P Competent Professional Practice Training

Accreditation Framework New University of Central Lancashire MA in IC offers one module exemption for practitioners who hold IoIC Advanced Diploma MASTERS-EQUIVALENT PG DIPLOMA IN IC MANAGEMENT ADVANCED LEVEL FOUNDATION LEVEL Tier 1 Tier 2 Tier 3 Tier 4 External academic accreditation KINGSTON University Designed/ delivered by IoIC Designed/ delivered by Kingston Meets IoIC curriculum

IC: benchmarking Awards competitions, reports, peer-to-peer visits

Internal communication in a European context Connecting Europe’s communicators… ROMCOM IoIC is a member of the FEIEA Federation

trends in internal communication

Why ?

… wonders of the world

… deadly sins

Deadly sins also available in men’s sizes…

trends in internal communication

High mediationFrom… Trends in internal communication - 1

Low/no mediation To…

ControlFrom… Trends in internal communication - 2

Moderation To…

BroadcastFrom… Trends in internal communication - 3

Jam To…

CommandFrom… Trends in internal communication - 4

Conversation To…

DoFrom… Trends in internal communication - 5

Advise To…

OutputFrom… Trends in internal communication - 6

Input To…

Trends in internal communication - 7 Top downFrom…

Trends in internal communication - 7 Viral To…

trends in internal communication

Hvala lepa!

Hvala lepa! Lijepa!