INTRODUCTION TO MARKETING

Moving goods or services from producer to consumer (selling or match-making) Goods, services and events Marketers must discover consumer’s needs and wants and customer satisfaction Marketing is NOT JUST advertising. Creating awareness on topics of consumer interest – ie: connecting through a BRAND – symbols, slogans, jingles, logos, mascots, etc… Managing customer relationships in ways that benefit the organization. What is Marketing?

“First impressions are lasting impressions” 1. Dress code: People judge you by your look. 2. When you meet someone for the first time such as interview, you do not want to be late. Be on time.

 Communication – verbal, written  Presentation  Listening  Creativity  Hard working  Curiosity Marketing Skills….? (People who succeed in marketing field are….)

 Leadership  Technological  Social Smarts! (Social skills)  Business-minded  Goal oriented  Inquisitive/Risk-taking Marketing Skills….? (People who succeed in marketing field are….)

The purpose of marketing is to create meaningful images and messages projected in media – so to convince us consumers of their meaning, power and of course, the necessity to BUY IN. The Power of a Symbol

 70% of language is nonverbal… this is very powerful in Marketing…  The key for any marketing expert is to find symbols that can sell – to make them universally recognized so to influence in the greatest possible amount to buy. Just think about how influenced we are by these logos…. A Universal Language…

 Let’s play logo game. A prize for a winner will be…..Does anyone want to lead the class for this game? We need a leader and a score-keeper.  After playing this game, you guys will have the rest of the class for your “Marketing You” assignment. Almost done…