A Study of some factors affecting to decision making to study International Tour Guide Case study : Suan Sunandha Rajabhat University Asst. Prof. Chantouch Wannathanom Tourism Industry, Faculty of Humanities and Social Science, Suan Sunandha Rajabhat University. (Tel: , Mobile: )

Research Objectives The research aims to survey factors that influence the participants in general tour guide training (International); this research is a quantitative research. The sample population are persons participating in tour guides training (International), 8 th generation and relevant persons with this training project of Suan Sunandha Rajabhat University, total 100 persons. Time : This research has been studied and conducted data collection, data analysis for 8 months, since March-October 2012

Research Methodology Population : This research is a quantitative research having sample population as the applicants participating in the general tour guide training (International), 8 th generation at Suan Sunandha Rajabhat University, total: 100 persons. Tools : Data collection was conducted by questionnaires divided into 3 parts: 1. basic data questions of the respondents. 2. basic behavior questions and the reasons before applying in the general tour guide training (International) by the applicants. 3. questions related to opinions concerning the factors affecting decision making to participate in training of tour guide. Statistics : T-test

Result The researchers analyzed the data from the research results. Therefore, we present the results of data analysis into 4 parts as follows: Part 1: The results of personal data analysis of interested persons to participate in the general tour guide training (International) Part 2: The results of behavioral data analysis and reasons before applying for participating in the general tour guide training (International) *** คือจากข้างบนบอกมี 4 part แต่เหนมี แค่ 3part อะ

Part 3: The analysis results of factors affecting decision making for participating in the general tour guide training (international) The factors affecting decision making participating in the general tour guide training (international), overall, are in high level; when considering in each aspect, it is found that the factor in marketing (= S.D. = 0.589), the factor in quality of the general tour guide training (=4.178, S.D.= 0.548), the factor in time, place, training and traveling ( =4.034, S.D.= 0.507) are as following schedule: Factors affecting Decision Making for Participating in the general tour guide training (international) Level S.D. Conve rsion 1Marketing มาก 2 Quality of general tour guide training มาก 3Time, Place, Training and Traveling มาก

Conclusions and Discussion It is found that most sample population who are interesting to participate in the general tour guide training (international) are female or 58%, having ages between years or 47%, marital status being single or 82%, graduated in Bachelor's Degree or 71%, mostly having occupation as self-employed or 30% having average monthly income between 10,001-15,000 or 26%. As for basic behavior and reasons before applying for participating in the general tour guide training (international), it is found that the interested persons to participate in the general tour guide training (international), used to relate with tourism jobs or 58%, receiving information related to the general tour guide training (international) of Suan Sunadha Rajabhat University through public relation media by website or 80%

moreover, the interested persons is also recommended to gather additional information before participating in the general tour guide training (international) from friends or 30% and gather information without anyone recommending it or 30% as they want to bring the profession to do as main occupation or 55% and the date that most people come to apply is Tuesday or 20%. The reasons which the persons interested to participate in the general tour guide training (international) could not participate in selective examination or the training are busy with affair, routine work and personal business and unable to manage the time or 68%. From the study of factors affecting decision making to participate in the general tour guide training (international) of Suan Sunandha Rajabhat University, it is found that the applicants emphasize on the factor of quality of the training curriculum of tour guide in high level having mean at 4.178, secondarily, the factor of time, place and traveling having and the factor of marketing in high level having mean at 3.898

The hypothesis test It is found that the marketing factor, quality of training curriculum, time, place and traveling and convenience in traveling to the training have relationships with the decision making in participating the training of basic curriculum of tour guide (International) having significance level at calculated by Pearson's Correlation Coefficient.

Suan Sunandha Rajabhat University