+ Big Market, Big Opportunities Shanna Carrow Amy Wilson.

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Presentation transcript:

+ Big Market, Big Opportunities Shanna Carrow Amy Wilson

+ The Big Opportunity Southwest airlines seatbelt problem New Opportunity: Target market Obese people Extend-Its.com

+ Statistics 2006: 60 million Americans qualified as obese 2010: 35.7% of the US population considered obese 2010 census: 308,745,538 Americans 308,745,538 X.357 = 110,222,157 Non-Hispanic blacks have the highest rates of obesity (44.1%) compared with Mexican Americans (39.3%), all Hispanics (37.9%) and non-Hispanic whites (32.6%) Since the 1880's America has started to grow at a rapid rate

+ New Opportunity models-best-cars-for-larger-drivers.html (cars) models-best-cars-for-larger-drivers.html Toilet seats, cars, furniture

+ New Market

+ Airlines and Traveling Southwest’s Policy for Obese/Overweight Customer of Size Two-Seat purchase _policy_faq.htm _policy_faq.htm Travelocity

+ Happy Getaways or Not? Freedom Paradise Resort for overweight Large robes Large rooms Success? "At some point you've just got to live.” Butterfly Lounge High stools Elevated tables Success?

+ How to Market? How to market without pointing out the obvious? Offer but don’t market? Dove Trial and error Offer heavy duty chairs Mistaken for normal chairs

+ Class Discussion What other opportunities/products are available to market? Do you think its a fairly untouched market segment that has potential? Is not advertising the best policy? Is marketing to the obese contributing to a problem or just accepting it?

+ Sources Cdc.gov Money.cnn.com