TAB Marketing 2012 Update Amir Chitayat and Ronen Yaari

TAB Marketing Update  TAB Statistics  Tips & Pointers

TAB Marketing Update Tips from the Top

TAB Marketing Update Invitation E-Blasts

TAB Marketing Update TAB Results 9/30/11-Present Based on ~835 campaigns with lists > Deliverability97.3% Many are at >99% Update your lists. Eliminate stale old names that never opened.

TAB Marketing Update TAB Results 9/30/11-Present Based on ~835 campaigns with lists > 50 Range 2%-70% Typically, smaller lists have much better results Subject lines 2012 Unique Opens13%

TAB Marketing Update TAB Results 9/30/11-Present Based on ~835 campaigns with lists > 50 Good relevant and local content will increase leverage 2012 Total Opens24%

TAB Marketing Update TAB Results 9/30/11-Present TAB Engagement Based on ~835 campaigns with lists > 50 E-Tips “Read More” tremendous impact on engagement leading to Satellite sites. Was < 5% 2012 Total Clickers/ Unique Openers 11.6%

TAB Marketing Update TAB Results 9/30/11-Present TAB Engagement – Results Based on ~835 campaigns with lists > 50 Low consistent unsubscribe (need to be <0.5%) Low complaint rate (need to be <0.1% or 1/1000) 2011 Unsubscribers0.3% ISP Complaints0.02%

TAB Marketing Update GAP Analysis (8/2012) Based on ~835 campaigns with lists > 50

TAB Marketing Update Subject lines that did better than average Words: Workshop, Seminar, Video, Profit, Revenue, Referral Hot topics: i.e. Social Media Workshop Breakfast on Tuesday? Are you registered?, Last change to register “Increase sales, improve profitability and operate more efficiently!”

Personalization – Try it Personalized: 17.5% Unique Opens

18% Unique Opens 26% Total Opens TAB Marketing Update Local Content Increases Engagement

TAB Marketing Update Video Testimonials/Tips Work 15% Unique Opens 13.2% Total Clicks/Opens

Summary Know your numbers Test for better results Subject lines Personalization Local content Video List cleanup TAB Marketing Update