Ben & Jerry’s How does Ben & Jerry’s reflect and affect American culture?

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Presentation transcript:

Ben & Jerry’s How does Ben & Jerry’s reflect and affect American culture?

Ice Cream History 4 th Century B.C: Roman emperor Nero Ice and fruit King Tang of Shang, China Ice and milk China->Europe (Italy & France) Europe->U.S. First ice cream parlor: NYC (1776) Nancy Johnson: hand-crank freezer (1846)

Ice Cream & America America’s most beloved comfort food Busy & Stressful Lifestyle Serves to relieve stress America=fast-paced Obesity Coldstone Creamery: 397g vanilla=920 calories; 54g fat

Ben & Jerry’s History Bennett Cohen & Jerry Greenfield (Brooklyn; 1951) Met in Jr. High-Merrick, LI Penn St. – ice-cream making course $8,000 + $4,000 (loan)

History continued… Known for community-oriented projects Free outdoor movie nights Free cones on anniversary Franchised in U.S. Now globally Ben & Jerry Foundation Values-led capitalism Unilever takes over (2000)

Role Model Celebrities Athletes Musicians Actors Why are these people role models? Answer: They have qualities that fit personal definitions of perfection.

Defining Perfection Unique to individual Dictionary.com: The quality or condition of lacking nothing essential to the whole My thoughts: Impossible Strive for perfection

A Corporate Role Model Corporate Social Responsibility!

Ben & Jerry’s Dream Middle-lower class Parents were refugees Rise to success Everyone loves ice cream! Priorities & Obligations to Society

B&J Ice CreAmerica Chocolate, Vanilla, and Strawberry: the local names in town; the creators Ben & Jerry wear the king-of-ice-cream crowns. I first can find in music, Dave Matthews' Magic Brownies, And after that you pick, New York Fudge Chunk's brand new county. From dairy aisle to music style, We scream for Grateful Dead. We mourn a while Then eat Cherry Garcia late in bed. With mobster scenes on the movie screen, The Gobfather's a sure classic. Fossil Fuels can sure be seen In the period jurassic. Liberty, diversity: America's favorite themes; A coffee swirl and chip cookie In foreign Dublin cream. I crave the craze of sweet-tooth treats Home to our red, white and blue. Behind all of America's feats; Ben & Jerry's was there too.

Conclusion… Ice cream’s impact on America Comfort food Reflects lifestyle Ben & Jerry’s: American Dream Taking risks Corporate Social Responsibility Role-model

“One Sweet World” Nine planets around the sun Only one does the sun embrace Upon this watered one So much to we take for granted So let us sleep outside tonight Lay down in our mother's arms For here we can rest safely If green should slip to gray Would our hearts still bloody beat If the mountain crumble away And the river dry Would it stop the stepping feet Take all that we can get When it's done Nobody left to bury Nobody left to dig the holes And here we will rest safely One sweet world Around this star is spinning One sweet world And in her breath I'm swimming And here we will rest in peace.

“Ice Cream” Your love is better than ice cream Better than anything else that Ive tried And your love is better than ice cream Everyone here know how to fight And its a long way down Its a long way down Its a long way down to the place Where we started from Your love is better than chocolate Better than anything else that Ive tried Oh love is better than chocolate Everyone here knows how to cry Its a long way down Its a long way down Its a long way down to the place Where we started from...

The End!