Core Values: How Honor, Courage, and Commitment Drive Success Lt. Michael J. Maher Principled Business Solutions LLC 10/20/11

“Innovation distinguishes between a leader and a follower.” – Steve Jobs 2

ISSA: ADVANCING CLEAN. DRIVING INNOVATION. 3 “Changing the Way the World Views Cleaning”

About Me 4 - United States Naval Academy - Surface Warfare Officer - Entrepreneur - Villanova University School of Business

5 START-UP BRAND DEVELOPMENT FINANCING OPTIONS COMPANY FORMATION OPTIONS ONLINE PRESENCE STRATEGY TAX CONSULTATION SMALL BUSINESS BRAND AUDIT REVENUE STREAM GENERATION STRATEGIC MARKETING SOCIAL MEDIA MARKETING DIGITAL FOOTPRINT ANALYTICS NON-PROFIT STRATEGY EVALUATION VOLUNTEER COORDINATION EVENT PLANNING CORPORATE SPONSORSHIP FUNDRAISING INITIATIVES CHALLENGES. SOLUTIONS. RESULTS.™

Dennis Kozlowski 6

Core Values: How Honor, Courage, & Commitment Drive Success 7

Questions 8 Do you have them? If not, why? If so, what? Just words or actions.

My Father 9 “Service Above Self”

Business Core Values 10 Answering the questions WILL define: - The Company - Its Employees - Its Future

Brand Message 11 “People with passion can change the world” “We know what it means to serve” “Personal & professional integrity”

Brand Message 12 What do these logos say to you?

Honor 13 What is it?

My Aunt 14 “He that is faithful in a little is faithful in a lot.” - Proverb

Take-Away: Honor 15 Challenge: Operating in the Business Gray Area Solution: Integrity-First Perspective Result: Solid Reputation

Courage 16 What does it look like?

Courage 17 What does it look like in your business? Do you have the courage to… - Innovate and create - Say no and get rid of the crap

Steve Jobs & Innovation 18

Innovation 19 Foundation of economic growth Small businesses & corporations - Step out of your comfort zone - Embrace Change - Drive Innovation AND….do it with Courage

Take-Away: Courage 20 Challenge: Keeping Up with the Competition Solution: Innovate or Evaporate Result: Create Something Big Creativity + Collaboration = Innovation™ + Courage

Commitment 21 What does it really mean?

Dell & Commitment 22

Stakeholders 23 Commitment to your customers Commitment to your employees Are you an ‘Undercover Boss’?

My First Tour 24 How do you show commitment to your organization?

Take-Away: Commitment 25 Challenge: Constant Focus on Financial Value Solution: Satisfy ALL Stakeholders Result: Buy-In & Brand Loyalty

Leadership Profile 26 The guy everyone loves to hate…

Challenges. Solutions. Results.™ 27 If you want to survive… - Think outside the box - Don’t be shortsighted - Get up to speed on technology - Never stop learning - Give back

Core Values: Honor, Courage, & Commitment The Oracle of Omaha… “It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett 28

CHALLENGES. SOLUTIONS. RESULTS.™ 29 LinkedIn: “Doing the Right Thing is Good Business”™