May 2015 National Employment Network Association NENA Marketing Survey Initial Observations & Results- Lisa Jordan: NENA President, and Kathy Holmquist: NENA Co-Chair, Marketing & Customer Outreach 1

May 2015 National Employment Network Association ed to entire NENA list serve Mailed postcards to all ENs based on Choosework website 119 respondents participated in survey 2 Respondent Data

May 2015 National Employment Network Association 64% observed a decrease in call volume in recent months Most experienced decrease of 25% or more Decrease began when: –Paper Tickets were no longer mailed out –CD information was reduced &/or eliminated 3 Question: Call Volume

May 2015 National Employment Network Association Beneficiary Standpoint: Score 3.22: An obvious purpose Score 2.80: Information being easy to find and use Score 2.92: Website being easy to navigate Score 2.91: Design being appropriate for intended audience Score 2.79: Whether it was readily apparent where to go to find assistance 4 Question: Choosework Website

May 2015 National Employment Network Association Top 5 responses: 1 st : (47.37%)EN’s Program Website 2 nd : (46.32%) Partnerships with local agencies 3 rd : (41.05%) Employment Network Mailings 4 th : (37.89%)Use of Beneficiary CD for direct marketing 5 th : (36.84%)Choosework website 5 Question: Top Marketing Activities

May 2015 National Employment Network Association Bottom 5 responses: 9 th : (13.68%)Partnership Plus Referrals 10 th : (11.58%) Employment Network Robocalling 11 th : (11.58%) Organization’s own Social Media efforts 12 th : (8.42%)Bass Robocalling 13 th : (6.32%)Wise Webinars 6 Question: Top Marketing Activities

May 2015 National Employment Network Association Age Range: Ages (64.21%) Prior Work History: Worked within 3-5 years prior to Ticket assignment (51.58%) Beneficiary Status: SSDI (72.63%) Referral Source, if known: Use of CD for marketing (20%) Prior VR Services: No VR History (61.05%) 7 Question: Client Characteristics

May 2015 National Employment Network Association Top 3 Responses: Beneficiaries within specific zip codes (73.44%) SSDI Beneficiaries (57.81%) Beneficiaries under or over a specific age (51.66%) 8 Question: CD Criteria for Marketing

May 2015 National Employment Network Association Lowest 3 Responses: Beneficiaries with Payees (3.13%) Beneficiaries who were awarded benefits within the previous 2 months (12.50%) Beneficiaries who completed a TWP month in at least 1 of the prior 3 months (15.63%) 9 Question: CD Criteria for Marketing

May 2015 National Employment Network Association 61.7% responding to question indicated using CD to make direct contact with Ticketholders 10.64% said they would have used CD, but never received it 65% indicated they used CD for direct mailings, with overall results being positive 10 Question: CD Usage

May 2015 National Employment Network Association Initial observations & statistics are available to NENA members via Members Only Web Portal Once compiled, all information will be posted & available for review on NENA’s website We look forward to working with key stakeholders to develops solutions to key issues identified 11 Next Steps