Facilitating FDI into Europe and Central Asia World Bank Group's Investment Climate Department Istanbul May 2 nd, 2013 Tuomo Airaksinen

What is Invest in Finland?  National Investment Promotion Agency of Finland Consulting services to foreign companies Greenfield investments M&A’s R&D units Search for business opportunities  Fully funded by Ministry of Employment and the Economy  Services are free of charge to foreign companies  Confidentiality Best practise inquiry handling

Why Finland?  The business centre of the northern European market area  Excellent base for knowledge- and technology-based investments  World's leading business environment and competitive economy  Current facts updated daily in our website Best practise inquiry handling3

Reality of our FDI attraction  Investor development is the standard service in selected, attractive clusters, but –Finland is a relatively small economy  Limited amount of major market driven FDI –Scarce IPA resources - where to concentrate?  Serving major markets and industries  Resulting in georaphical and industrial gaps in our services –Team Finland promoting globally the awareness of Finland as investment destination increases inquiries  Reactive operation/inquiries - an important source of FDI for us! Best practise inquiry handling4

Inquiry handling  Inquiry handling is a tool –To analyze the demand  Feed back to Market Intelligence and Sales –To optimize the use of resources by efficient screening  Early understanding of the investor potential  Non-FDI cases forwarded to other agencies –To compete in the ever toughening Investment Promotion world  Inquiry handling is a process –Guarantee the visibility to potential investors, web site & web marketing  Make contacting easy –Dedicated persons to analyze and classify the potential –Sales responsible for the client contacts Best practise inquiry handling5

Inquiry handling  Timing –Quick response, with further questions as needed, increases the position among the competition  ”You never get the second chance to make a good first impression”  Challences –Industries that are not in our scope  Limited information for immediate response  Support of the local network to assist in fact finding –Confidentiality issues with the FDI consultants  Is there a real customer behind the inquiry?  Where and how will our information be used? Best practise inquiry handling6

Finland, cooler than you think! Thank you! Best practise inquiry handling