INTRODUCTION MIZELLA
CONTENTS MIZELLA Co. MIZELLA HISTORY ASSETS SWOT ANALYZE RESEARCH & DEVELOPMENT MERRY-M PROSYS PLENTREE VISION
MIZELLA Co.
MIZELLA SPECIALIZED IN ODM / OEM MOTTO “Only Best Quality can receive Customer's Trust" ESTABLISHED in Feb Dev. of Export-Oriented Brands
R & D AREA MIZELLA BodyCare Hair Cleansing Hair Perm Sanitary AID Hair Treatment HairCareSkinCare
HISTORY 2000 Establishment Got a permit (Health Permit No. 197) on SKIN CARE, HAIR CARE, and SANITY AID facility operation Contracted an agreement on ODM with CREATE Co. Manufactured GLOSS brand products (GLOSS IRON PERM etc.) 2001 Moved to a larger facility located in Gojan-dong, Nandonggu, Incheon, Korea Added to a facility in Hairdye Line 2002 Purchased current factory site and building, and enlargement of a warehouse 2003 Renewal of GLOSS brand all products Restructured of Management Policy Specializing in OEM / ODM Development of Export-Eriented Brands 2004 Contracted an agreement on OEM with LG Household & Health Care Obsidian Co Moved to newly constructed current facility Won the ISO 9001 & KSA 9001 Certification 2006 Released a professional hair care brand PROSYS 2007 Contracted an agreement on OEM with MNS
2000 Establishment Got a permit (Health Permit No. 197) on SKIN CARE, HAIR CART, SANITY AID facility operation Contracted an agreement on OEM with CREATE Co. Manufactured GLOSS brand products (GLOSS IRON PERM etc.) HISTORY 2001 Moved to a larger facility Added to a facility in Hairdye Line 2002 Purchased current factory site and enlarged a warehouse 2003 Renewal of GLOSS brand all products Restructured of Management Policy Specializing in OEM / ODM Development of Export-Eriented Brands 2004 Contracted an agreement on OEM with LG Household & Health Care Obsidian Co Moved to newly constructed current facility Won the ISO 9001 & KSA 9001 Certification 2006 Released a professional hair care brand PROSYS 2007 Contracted an agreement on OEM with MNS 2008 Opened to export to Hong kong, Singapore, Vietnam, China and USA Won the ISO 9001 / certification Certify the venture business no Released Professional Hair Care Brand MERRY M Contracted an agreement on KOSLINK
2000 Establishment Got a permit (Health Permit No. 197) on SKIN CARE, HAIR CART, SANITY AID facility operation Contracted an agreement on OEM with CREATE Co. Manufactured GLOSS brand products (GLOSS IRON PERM etc.)2000 Establishment Got a permit (Health Permit No. 197) on SKIN CARE, HAIR CART, SANITY AID facility operation Contracted an agreement on OEM with CREATE Co. Manufactured GLOSS brand products (GLOSS IRON PERM etc.) 2003 Renewal of GLOSS brand all products Restructured of Management Policy Specializing in ODM / OEM Dev. of Export-Oriented Brands 2004 Contracted an agreement on ODM with OBSIDIAN (LG) HISTORY 2003 Renewal of GLOSS brand all products Restructured of Management Policy Specializing in OEM / ODM Development of Export-Eriented Brands 2004 Contracted an agreement on OEM with LG Household & Health Care Obsidian Co Moved to newly constructed current facility Won the ISO 9001 & KSA 9001 Certification 2006 Released a professional hair care brand PROSYS 2007 Contracted an agreement on OEM with MNS 2009 Released the Scalp Care System brand PLENTREE Contracted an agreement on OEM with TRUC LAM TRADING STOCK Co. (VIETNAM) PD SENTOSA (INDONESIA) TOP WAY HAIR CARE TRADING (SINGAPORE) AGA PRODUCT (US) J&S INTERNATIONAL TRADES (NEPAL)
HISTORY 2005 Moved to current facility ISO 9001 & KSA 9001 Certification 2006 Released a Professional Hair Care Brand PROSYS 2007 Contracted an agreement on ODM with MNS 2003 Renewal of GLOSS brand all products Restructured of Management Policy Specializing in OEM / ODM Development of Export-Eriented Brands 2004 Contracted an agreement on OEM with LG Household & Health Care Obsidian Co Moved to newly constructed current facility Won the ISO 9001 & KSA 9001 Certification 2006 Released a professional hair care brand PROSYS 2007 Contracted an agreement on OEM with MNS 2010 Contracted an agreement on OEM with SHANGRILA- LEAP INTERNATIONA L (MIYANMA) SHAOYANG SUNSHINE HAIR PRODUCTS (CHAINA) Established the new Research Institute Director : Ji Yeon, Kang
HISTORY 2008 Opened to export to Hong kong, Singapore, Vietnam, China and USA ISO 9001 / certification Venture business no Released Professional Hair Care Brand MERRY M Contracted an agreement on ODM with KOSLINK 2003 Renewal of GLOSS brand all products Restructured of Management Policy Specializing in OEM / ODM Development of Export-Eriented Brands 2004 Contracted an agreement on OEM with LG Household & Health Care Obsidian Co Moved to newly constructed current facility Won the ISO 9001 & KSA 9001 Certification 2006 Released a professional hair care brand PROSYS 2007 Contracted an agreement on OEM with MNS 2010 Contracted an agreement on OEM with SHANGRILA- LEAP INTERNATIONA L (MIYANMA) SHAOYANG SUNSHINE HAIR PRODUCTS (CHAINA) Established the new Research Institute Director : Ji Yeon, Kang
HISTORY 2009 Released the Scalp Care System Brand PLENTREE Contracted an agreement on ODM with TRUC LAM TRADING STOCK (VIETNAM) PD SENTOSA (INDONESIA) TOP WAY HAIR CARE TRADING (SINGAPORE) AGA PRODUCT (US) J&S INTERNATIONAL TRADES (NEPAL) 2003 Renewal of GLOSS brand all products Restructured of Management Policy Specializing in OEM / ODM Development of Export-Eriented Brands 2004 Contracted an agreement on OEM with LG Household & Health Care Obsidian Co Moved to newly constructed current facility Won the ISO 9001 & KSA 9001 Certification 2006 Released a professional hair care brand PROSYS 2007 Contracted an agreement on OEM with MNS 2010 Contracted an agreement on OEM with SHANGRILA- LEAP INTERNATIONA L (MIYANMA) SHAOYANG SUNSHINE HAIR PRODUCTS (CHAINA) Established the new Research Institute Director : Ji Yeon, Kang
HISTORY 2010 Contracted an agreement on ODM with SHANGRILA-LEAP INTERNATIONAL (MYANMA) SHAOYANG SUNSHINE HAIR PRODUCTS (CHINA) Established the new Research Institute Director : Ji Yeon, Kang 2003 Renewal of GLOSS brand all products Restructured of Management Policy Specializing in OEM / ODM Development of Export-Eriented Brands 2004 Contracted an agreement on OEM with LG Household & Health Care Obsidian Co Moved to newly constructed current facility Won the ISO 9001 & KSA 9001 Certification 2006 Released a professional hair care brand PROSYS 2007 Contracted an agreement on OEM with MNS 2010 Contracted an agreement on OEM with SHANGRILA- LEAP INTERNATIONA L (MIYANMA) SHAOYANG SUNSHINE HAIR PRODUCTS (CHAINA) Established the new Research Institute Director : Ji Yeon, Kang
ASSETS 2010 & 2011 2012 GOAL YEARSALES TURNOVERNET EXPORT 20103,019,196 US$392,495 US$ 20113,006,779 US$451,017 US$ YEARSALES TURNOVERNET EXPORT 20124,000,000 US$600,000 US$
SWOT ANALYZE SATURATION OF DOMESTIC MARKET SHORT TREND CYCLE INCREASE OF DEVELOPMENT COST BY SHORT TREND CYCLE MAXIMIZING BUSINESS BY INCREASE OF EXPORT VOLUME STEADY DEMAND & STEADY GROWTH RATE NEW MARKETS MIDDLE PRODUCTION SCALE CLOSE REPLACEMENT & REPAIR CYCLE RAPID DECISION MAKING HIGH QUALITY COMPARED TO COMPETITORS RESPONSIBILITY MANAGEMENT STRENGTHWEAKNESS THREATS OPPERTUNIT Y
RESEARCH & DEVELOPMENT
NATURAL HERBAL EXTRACTS & RED GINSENG EXTRACTS RICH IN SAPONINS, FLAVONOIDS, PANAXANS, ANTIOXIDANTS AID IN DEFENDING THE BASIC HEALTH OF THE SCALP & HAIR MERRY-M THE SELF-BRAND MERRY-M HAIR CLEANSING PRODUCTS HAIR PERM PRODUCTS HAIR TREATMENT PRODUCTS HAIR STYLE & ESSENCE PRODUCTS Research & Development
BLUE MARINE COMPLEX HELPS TO PROTECT THE HAIR FROM DAMAGE PROVIDING AMINO-ACIDS & NATURAL NUTRIENTS EXTRACTED FROM - BROWN ALGAE(TANGLE), GREEN ALGAE(CHLORELLA), RED ALGEA(LAVER) PROSYS THE SELF-BRAND PROSYS HAIR CLEANSING PRODUCTS HAIR PERM PRODUCTS HAIR TREATMENT PRODUCTS HAIR STYLE & ESSENCE PRODUCTS Research & Development
COMPLEX EXTRACTS DERIVED FROM ORGANIC FRUITS AGE REGISTER MOISTURIZE THE HAIR PLENTREE THE SELF-BRAND PLENTREE SCALP SPA SHAMPOO SCALP SPA TONIC SCALP SPA SCALING Research & Development
ARGAN OIL INGREDIENT AGE REGISTER MOISTURIZE THE HAIR ODM & OEM PERM PRODUCTS HAIR OIL PRODUCTS ODM & OEM VENDERS : WELCOS, CREATE.., ETC. Research & Development
VISION
JUMPING INTO A LEADING POSITION AMONG THE WORLD’S COMPANY MAXIMIZE EXPORT VOLUME INCREASE OF TARGET : CGMP CERTIFICATION
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