LUVURSCHOOL

 Assign roles officially  Brainstorming before meeting with client  Agency name (most agencies, like law firms, use partners’ last names, often shortening the final name to an acronym)  Client meeting and client presentation of new products  Brainstorming after meeting with client  Name of product  Slogan, campaign ideas  More Questions for Client  Begin Research/Laptops

 Target audience:  Students 14-18, all income levels  Slogan  TBD by agency  Persuasive Appeal  Use any “pathos/logos/ethos” propaganda techniques to work on emotions of audience. All appeals and rhetorical devices are at your fingertips.

 Target audience:  Students 14-18, all income levels  Slogan  TBD by agency  Persuasive Appeal  Use any “pathos/logos/ethos” propaganda techniques to work on emotions of audience. All appeals and rhetorical devices are at your fingertips.

 Target audience:  Students 14-18, all income levels  Slogan  TBD by agency  Persuasive Appeal  Use any “pathos/logos/ethos” propaganda techniques to work on emotions of audience. All appeals and rhetorical devices are at your fingertips.

 Target audience:  Students 14-18, all income levels  Slogan  TBD by agency  Persuasive Appeal  Use any “pathos/logos/ethos” propaganda techniques to work on emotions of audience. All appeals and rhetorical devices are at your fingertips.

 Wants--Innovative visuals for TV and print ads  Lots of color stimulation and movement, plus good rhetorical devices and argument appeals (propaganda) to play on emotions of audience  Wants--A Unifying slogan and theme for both ads (print and tv).  Wants--A professional delivery of the campaign