© 2010 Lenovo WEB DESIGN UPDATE August 13, 2010

Page 2 Web Design Update| © 2010 Lenovo Key Milestones 7/197/268/28/98/168/238/309/69/139/209/2710/410/1110/1810/2510/2911/811/1511/22 Exec Review Design Review LEC Demo Exec Review Launch Exec Review Expand  Configurator  Model details page  Social Logo  Home Page  Masthead  “Products” Page  Category Pages (3)  Form Factor Pages (10)  Series Pages (30-40)  “Shop” Page  “Where to Buy” Page  Social Logo demo  New Pages Resource Review Plus: Weekly & Daily interlocks: Marketing / Web / Global Mktg. Community  Social Logo  Home Page  Category Page  “Shop” Page  Configurator  Model details page Today

Page 3 Web Design Update| © 2010 Lenovo Key objectives – October 25 Wow! Tell the brand story. Products are the hero Use 3 rd party voices – what others say about us Multi-channel call to action Social content (selected by Lenovo for phase 1) Easier for geo teams to localize

Page 4 Web Design Update| © 2010 Lenovo Today’s Review Let’s look at some concepts…concepts

Page 5 Web Design Update| © 2010 Lenovo Today’s Review Social Logo  Home Page Category Shop Configurator Model Details Project plan & Management System

Page 6 Web Design Update| © 2010 Lenovo social logo

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Page 10 Web Design Update| © 2010 Lenovo Social Logo (under construction) -Hero images -Press quotes -Video tours -Facebook, e.g. -Blog posts -Local social accounts -Press quotes -Brand stories -Testimonials

Page 11 Web Design Update| © 2010 Lenovo Today’s Review Social Logo Home Page  Category Shop Configurator Model Details Project plan & Management System

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Page 15 Web Design Update| © 2010 Lenovo Today’s Review Social Logo Home Page Category Page  Shop Configurator Model Details Project plan & Management System

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Page 20 Web Design Update| © 2010 Lenovo Today’s Review Social Logo Home Page Category Shop  Configurator Model Details Project plan & Management System

Page 21 Web Design Update| © 2010 Lenovo SHOP Homepage

Page 22 Web Design Update| © 2010 Lenovo SHOP Homepage

Page 23 Web Design Update| © 2010 Lenovo Today’s Review Social Logo Home Page Category Shop Configurator  Model Details Project plan & Management System

Page 24 Web Design Update| © 2010 Lenovo CONFIGURATOR

Page 25 Web Design Update| © 2010 Lenovo Today’s Review Social Logo Home Page Category Page Shop Configurator Model Details  Project plan & Management System

Page 26 Web Design Update| © 2010 Lenovo MODEL DETAILS

Page 27 Web Design Update| © 2010 Lenovo Today’s Review Social Logo Home Page Category Page Shop Configurator Model Details Project plan & Management System 

Page 28 Web Design Update| © 2010 Lenovo eSupport - navigation change 10/25 – Masthead change only. Implemented by IBM on current systems. March 2011 – eSupport will move to new infrastructure and new design

Page 29 Web Design Update| © 2010 Lenovo Key Milestones 7/197/268/28/98/168/238/309/69/139/209/2710/410/1110/1810/2510/2911/811/1511/22 Exec Review Design Review LEC Demo Exec Review Launch Exec Review Expand  Configurator  Model details page  Social Logo  Home Page  Masthead  “Products” Page  Category Pages (3)  Form Factor Pages (10)  Series Pages (30-40)  “Shop” Page  “Where to Buy” Page Resource Review Plus: Weekly & Daily interlocks: Marketing / Web / Global Mktg. Community  Social Logo  Home Page  Category Page  “Shop” Page  Configurator  Model details page Next  Social Logo demo  New Pages

Page 30 Web Design Update| © 2010 Lenovo BACKUP

Page 31 Web Design Update| © 2010 Lenovo Fall release plan lenovo.com relaunch  Social Logo  Home Page  Masthead  “Products” Page  Category Pages (3)  Form Factor Pages (10)  Series Pages (30-40)  “Shop” Page  “Where to Buy” Page JDA Release (R16)  Configurator redesign  Model details page  My Account / Product Registration integration  Other stakeholder- funded enhancements  Redesign enablers:  CMS publishing upgrades  Enable Masthead flexibility for 10/25  Other stakeholder- funded enhancements 10/410/1110/1810/2511/111/8 JDA Release

Page 32 Web Design Update| © 2010 Lenovo REDESIGN PROJECT PLAN 6/146/216/287/57/127/197/268/28/98/168/238/309/69/139/209/2710/410/1110/1810/2510/2911/811/1511/22 Shop & My Account incl. CMS enablement, Masthead, Configurator & Model Details FAST Search eSupport (Nav update) Exec Review Implementation Lenovo Agency + Lenovo JDA + Lenovo Lenovo WW team Lenovo Geo team Blueprint Metadata / sitemaps Development / Processing Q/A (Awaiting new pages and functions) MCP 2 launch 10/1 WW Design Nav Requirements/ RFS to IBM Development Testing Geo Q/A Build out sub-series Enter content Geo Localize Wave 1 Train Teamsite Presentation Layer Prepare assets (10/30 U260 launch) Wave 1 “Capture Templates” HTML Visuals Train New Home Page & Learn Flow: Incl. Home Page, Category, Form Factor, Series, + Shop home page & Where to Buy (Sub Series added post 10/25) Exec Review Design Review LEC Demo Concept & Blueprint Phases Implementation DR Release live (10/4) (with redesign enablers) R16 live (11/8) (with configurator, model details) Digital River R16 WW Wire frames Social Logo Q/ADevelopmentDesign & PrototypingConcept Enter content Localize Wave 2 Prepare assets Localize Wave 3 Enter content Wave 2 Wave 3 Q/A Prepare assets MCP 2 ready (9/1) Resource Review