OPPORTUNITIES IN THE HEALTHCARE MARKET A vertical focus for approaching new clients A n I n t r o d u c ti o n t o M a k e R e a d y

Companies you’ve utilized before The Market Defined Combining medical technology and the human touch, the healthcare industry diagnoses, treats, and administers care around the clock, responding to the needs of millions of people. 2 Source: InfoTrends 2011

Prioritizing Opportunities Over 70% of healthcare establishments fall into the ambulatory health care services category including: Physicians Dentists Offices and other outpatient practitioners 3 Source: Source: Bureau of Labor Statistics

Top Trends For This Market Healthcare Reform Focus on Patient Safety, Privacy Electronic Medical/Health Records Cost Containment 4 Source: InfoTrends: Capturing the SMB Communications Services Opportunity

5 Electronic Records: The shift has begun to electronic records Reform: Companies need to explain changes

Did you know that the average annual external print spend in the healthcare segment is $30,000? 6 According to InfoTrends… Source: InfoTrends’ Capturing the SMB Communication Services Opportunity 2009

Healthcare organizations have a wide variety of marketing communications needs. All of these needs provide a tangible opportunity for your company’s services. So, what are they producing? Print directories Newspaper advertising Printed direct mail marketing Signage Point of sale advertising 7

Bringing More Value One way to differentiate your company is to provide unique materials that enable higher value printed products to be created. Mohawk Specialty Digital Substrates can help you provide this value to your healthcare customers. 8

9 Mercy Health Partners: Healthcare Case Study

Campaign Results After initial 6 months – 6% response rate Conversion rate was 50% Admissions from conversion rate generated $1.5 million in revenue 29% of direct mail recipients who didn’t respond to the mailer still became patients of Mercy – a 29% conversion rate. 10 Source: PODi.org

The healthcare market provides many revenue opportunities for you as a print service provider. The opportunities include these key products and services: Why You Should Consider Pursuing this Market Campaign management Database management Data-driven personalization Cross media services High-quality digital print Mailing & Fulfillment 11

Mohawk MakeReady provides practical tools and actionable information for digital printers like you. 12 We can help… Visit: for more tools, to request a meeting, or to join the community.