: Chapters 28, 29, 30 Marketing Research and Product Planning: Jeopardy Review Game

$200 $500 $1000 $2000 $100 $200 $500 $1000 $2000 $100 $200 $500 $1000 $2000 $100 $200 $500 $1000 $2000 $100 $200 $500 $1000 $2000 $100 Marketing Information Systems Types of Research Conducting Research The Survey Product Planning

Marketing Information Systems 100 This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services.

Marketing Information Systems 100 What is marketing research?

Marketing Information Systems 200 This is a set of procedures and methods that regularly generates, stores, analyzes, and distributes information for use in making marketing and other business decisions

Marketing Information Systems 200 What is a marketing information system?

Marketing Information Systems Answer 300 This is the process of designing, creating, and managing customer lists

Marketing Information Systems Question 300 What is database marketing?

Marketing Information Systems Answer 400 This is a collection of related information about a specific topic.

Marketing Information Systems Question 400 What is a database?

Marketing Information Systems Answer 500 These are some ways that US businesses protect consumer privacy.

Marketing Information Systems Question 500 banks offer privacy statements where they promise not to sell personal information to other businesses, businesses make mailing lists optional

Types of Marketing Research Answer 100 This type of research usually answers questions that start with “how many” or “how much”. Generally, large numbers of people involved.

Types of Marketing Research Question 100 What is quantitative research?

Types of Marketing Research Answer 200 This type of research is designed to obtain information about how people feel about certain products, services, companies or ideas; frequently use surveys and opinion polls

Types of Marketing Research Question 200 What is attitude research?

Types of Marketing Research Answer 300 This type of research is concerned with the size and location of a market, the competition and the segmentation within the market for a particular product or service

Types of Marketing Research Question 300 What is market intelligence?

Types of Marketing Research Answer 400 What is the difference between a sales forecast and an economic forecast?

Types of Marketing Research Question 400 Sales forecast- attempt to estimate the future sales on an existing product economic forecasting- attempt to predict the future economic conditions of a city, a region, a country, or internationally.

Types of Marketing Research Answer 500 Describe how media research is conducted.

Types of Marketing Research Question 500 TV: Neilsen Company monitors who is watching which programs, publishes their findings Radio: company conducts interviews to determine which channels people listen to and how much they remember from the commercials they hear Print: companies research to find out how many people are reading the magazine or newspaper and how well they remember the ads they see

Conducting Marketing Research Answer 100 This is the first step in the marketing research process.

Conducting Marketing Research Question 100 What is define the problem?

Conducting Marketing Research Answer 200 This is the last step in the marketing research process

Conducting Marketing Research Question 200 What is applying the results?

Conducting Marketing Research Answer 300 This type of research combines observation with personal interviews to get people to explain buying behavior

Conducting Marketing Research Question 300 What is point-of-sale research?

Conducting Marketing Research Answer 400 This is a part of a larger target population that accurately represents the whole.

Conducting Marketing Research Question 400 What is a sample?

Conducting Marketing Research Answer 500 This is the difference between primary and secondary data and an example of each one.

Conducting Marketing Research Question 500 Primary data- collected for the first time by a business to answer their specific question; example- survey, focus group conducted by that company Secondary data- already been collected for some purpose other than the current study; US Census data, Business Week magazine

Marketing Survey Answer 100 This is a research method where information is gathered from people through the use of questionnaires

Marketing Survey Question 100 What is the survey method?

Marketing Survey Answer 200 This type of question allows the respondent to create their own answer

Marketing Survey Question 200 What are open-ended questions?

Marketing Survey Answer 300 “Rate your agreement with the following statement on a scale of 1 to 10” is an example of what type of question?

Marketing Survey Question 300 What is a forced-choice question?

Marketing Survey Answer 400 This is when the questions asked measure what was intended to be measured

Marketing Survey Question 400 What is validity?

Marketing Survey Answer 500 Give an example of a experiment that would be considered reliable.

Marketing Survey Question 500 One where the experiment is repeated and have nearly identical results each time

Product Planning Answer 100 This involves making decisions about what features should be used in selling a business's products, services, or ideas

Product Planning Question 100 What is product planning?

Product Planning Answer 200 This includes all the different products that a company makes or sells

Product Planning Question 200 What is the product mix?

Product Planning Answer 300 This is a group of closely related products, manufactured or sold by a business

Product Planning Question 300 What is a product line?

Product Planning Answer 400 This is the difference between product width and product depth.

Product Planning Question 400 Product width- having many versions of the same product made by different companies Product depth- one company, lots of different versions

Product Planning Answer 500 These are the four parts of the product life cycle

Product Planning Question 500 What are introduction, growth, maturity, and decline?

Final Jeopardy Answer This is a focus on the image of a product and the attempt to set the product apart from the competition

Final Jeopardy Question What is product positioning?