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Presentation transcript:

Brought to you in association with Catalogues, Shopping Carts, and Online Shops

Brought to you in association with What is Your Product? Are you a content provider? Drive traffic, sell ads Do you sell through catalogues? Drive traffic, sell products, support print version Are you a retail establishment? Drive traffic, sell products Are you a wholesale establishment? Drive traffic, sell products to other businesses

Brought to you in association with Catalogues Should you put your catalogue on the Internet? What should you consider before making this decision?

Brought to you in association with Does your current target market use the Web? Is the Web target market large enough to focus 100% of your efforts on this group? Is your target market local, national, or international? Catalogues

Brought to you in association with How often does your selection of products change? How often do prices change? What is the “depth” of product information that may be required during the decision-making process? Catalogues

Brought to you in association with Web catalogues make the most sense when your target market matches the demographics of Internet users, when the market is international, when your products and prices change frequently, and when a great deal of product depth is needed to close a sale. Catalogues

Brought to you in association with Advantages: Much less expensive to create and distribute Can reduce ordering and administrative costs Instantly available internationally Easy to change Online Catalogues

Brought to you in association with What are the major disadvantages of online catalogues? Can’t leaf through to quickly find products Must be online to use More men use the Internet than women Online Catalogues

Brought to you in association with Advantages: Visual real estate (coffee table) $50 billion a year business Women Women use the Internet for communication. Shopping ranks dead last! Hardcopy Catalogues

Brought to you in association with What are the disadvantages of hard copy catalogues? Menu costs Expensive Resource intensive Hardcopy Catalogues

Brought to you in association with Combine the strengths: global reach and the coffee table Allow consumers to print out catalogue Use web site to request a hard copy Use one to play off of the strengths of the other Combining Advantages

Brought to you in association with Online Ordering How do you place an online order? Simple HTML form Shopping cart software Storefront software

Brought to you in association with Building an Online Shop Two views of a traditional store: The customer’s view Aisles of packaged goods Different sections Checkout The back office view Warehouse Accounting Delivery

Brought to you in association with Building an Online Shop Customer: Finding the product Adding to the shopping cart Paying for the products (including tax and shipping) Merchant: Tracking Shoppers Merging order and accounting information Adding and deleting products Sales and Promotion Tracking Inventory Fulfillment Updating the Store

Brought to you in association with Reasons to join To get FREE marketing content To get free downloads To get discounts on our services To get access to our resource centre Many other Powerpoints in this series in the members area