Olwen Dawe | Irish Business Intelligence www.olwendawe.com Marketing & The Business “Stuff” Simple Strategies for Social & Community Enterprise Sustainability.

Slides:



Advertisements
Similar presentations
Slides have references to related pages in the Guide
Advertisements

Ian Robertson Chief Executive Developing Entrepreneurship as a Corporate Growth Strategy Developing People for Growth and Innovation Sri Lanka 5 th March.
Options appraisal, the business case & procurement
The role of networks in the process of immigrant integration NIKOS STATHOPOULOS, NIKOS STATHOPOULOS, DIRECTOR, G&D SOCIAL LAB LTD Integration programs.
Excellence with Impact Declan Mulkeen January 2011.
The Role of Environmental Monitoring in the Green Economy Strategy K Nathan Hill March 2010.
How to deploy sustainable telecentres in Rwanda? Rwanda Telecentre Network August 2010 Paul BARERA Juriaan Deumer.
Worker Coop Friendly HR Practices Michelle Manary President Manary-Harcus Consulting
WIT IN THE EUROPE 2020 PERSPECTIVE Germana Di Falco, External Expert on behalf of the Province of Milan, Berlin, International Conference, 15° May 2014.
BILL GATES’ CONTRIBUTION IN SKILL DEVELOPMENT
World Social Work Day 2013 Dublin Ireland. Today What is IFSW The Agenda for SW and SD The Global Definition of SW.
Farm to Fork: Exploring Stakeholder Perspectives Ivor O’ Donovan Tony Quinlan Tony Barry WIT.
Digital public services and innovation
Tax Credit Review Commission Briefing Economic Development Committee Pete Levi, Chair Jim Anderson, Co-Chair.
Social entrepreneurship new partnerships as a solution for social inclusion of vulnerable groups Gordan Velev, Group 484 Case: Serbia.
The organizational form of Social Enterprise in UK: practice and enlightenment 1 Ellen Li 5 FEB
Sandra Turner ESF Effectiveness Officer Setting the scene.
How the European Social Fund can contribute to social enterprises? Workshop 7: Structural funds (ESF, ERDF) for social enterprises Strasbourg, 16 January.
Exploring Social Enterprise EUROPEAN UNION Investing in Your Future European Regional Development Fund
1 European Development Days Brussels October 2012.
UNDP & the Business SectorBureau for Resources and Strategic Partnerships Business, sustainable development and the MDGs: A changing landscape.
Being a Cooperative Council Abigail Melville, RSA.
The RCN & Unionlearn Projects in England. "We will increase workers’ life chances and strengthen their voice at the workplace through high quality union.
Social Enterprise What is it? David Lane Operations Manager.
Merton Youth Partnership Youth Transformation threats and resilience.
Mobile phones for good governance – scaling-up issues Johan Hellström World Bank Workshop on Mobile Innovations for Social and Economic.
International Business Lecture 1: The business enterprise in the international environment: introduction.
The Coalition for Action on ICT enabled change in Europe.
Thriving Third Sector: Vision for Civil Society Les Hems GuideStar Data Services.
1 Employment in the European Union: Perspectives and threats Labour markets, Ageing labour force, migration International Conference “Days of Socio-Economy:
Good Growth, LEPs and the VCS New Economy Simon Nokes.
A new start for the Lisbon Strategy Executive summary Increase and improve investment in Research and Development Facilitate innovation,
European Broadband Portal Phase II Application of the Blueprint for “bottom-up” broadband initiatives.
Sustaining Your social Enterprise 26 th March 2013 Caroline McDonagh CEO ‘WIN is assisted by the Maureen O’Connell Fund of the Society of St Vincent de.
The future role of the Health & Social Care Network Rachel Quinn Chief Executive.
A new start for the Lisbon Strategy Executive summary Increase and improve investment in Research and Development Facilitate innovation,
EU-CORD Advocacy Workshop November Expectations Give new direction and extra energy for EU-CORD’s advocacy in Brussels. Make people enthusiastic.
Eurodiaconia seminar on volunteering AGM,19 June - 21 June 2008 Vienna.
Alan Irwin Ruskin College, Oxford. Module Aims to support the learner in identifying what makes constitutes a Social Enterprise and how they differ from.
JOINING UP GOVERNMENTS EUROPEAN COMMISSION Establishing a European Union Location Framework.
Connecting with Communities: A Presentation to the New Zealand Federation of Vocational and Support Service Inc Peter McKinlay McKinlay Douglas Limited.
1 Regional Innovation Strategies RIS. 2 About Regional Innovation Strategies The RIS projects aimed to support regions to develop regional innovation.
Social Europe Social economy and social innovation – a powerful combination Oana AILENEI European Comission DG Employment, Social Affairs and Social Inclusion.
I2010 DIGITAL LOCAL AGENDA Heikki Lunnas Vice-President of ELANET (CEMR) Director Information Society Association of Finnish Local and Regional Authorities.
EC15: Social Enterprise 1. Definitions Marcus Thompson University of Stirling.
Horizon th May 2014 NOVI SAD Laslo Šamu MSc. Project manager at OUS.
Kathy Corbiere Service Delivery and Performance Commission
Enterprise & Environment Directorate TRANSPORT FOR REGIONAL GROWTH 5 NOVEMBER 2015 Keith Winter, Executive Director, Enterprise and Environment, Fife Council.
Yorkshire & Humber Digital Health & Wellbeing Ecosystem - member of the ECHAlliance International Network of Permanent Connected Health Ecosystems #YHDigitalHealthEco.
Women's Entrepreneurship Group: purpose and scope Dorota Przyłudzka DG Enterprise Unit D2 – SME Access to Markets Rome, 18 March 2013.
Creating Innovation through International collaboration Melanie Relton & Helen Kidd, British Council 7 April 2013, Qatar.
ESF Networking in the UK and at the Community level James Ritchie Information Officer – England and Gibraltar ESF programme.
© Project One Consulting Limited All rights reserved. 0 Introduction to Project One Slides.
Networking on social inclusion The role of NGOs in tackling poverty and social exclusion: Aims and achievements of the European Anti Poverty Network Istanbul,
Outcomes Clear Understanding of the role of a Third Sector Interface within Community Planning Clear Understanding of roles and skills of a Third Sector.
© TBS-NRW 2007 Dr. Urs Peter Ruf UIC 24. September 2007 Paris Promoting employability - enhancing the dynamics of enterprises' transformation processes.
EGI-InSPIRE RI EGI-InSPIRE EGI-InSPIRE RI EGI Business Engagement Program for SMEs Javier Jiménez Business Development.
A look into current and future trends in national policies for eHealth and Innovation in the WHO European Region Clayton Hamilton, eHealth and Innovation.
SOCIAL KEYS FOR SOCIAL ENTREPRENEURSHIP. CONTEXT Social Economy is an important economic sector in Europe, with a significant occupational relevance.
Scottish Government/CoSLA National Homelessness Event Welfare Reform Activities Clare Mailer 18 th September 2012.
Introduction to The BECOTEPS project Workshop on the opportunities for new business concepts with the combined non-food biomass chains 7 th October 2009.
Smart Cities: What’s in it for the consumer?
FP7 – ICT Theme a motor for growth, competiveness and social inclusion
LITHUANIAN RURAL PARLIAMENT April 24, 2015
Legal framework for social enterprises
S3 as a tool for regional growth: the sample of social economy in Navarra Mikel Irujo CoR Member for Navarra.
Innovation and the voluntary, community and social enterprise sector – digital horizons, practical applications Please delete the sub heading ‘Section.
The Compelling Case for Integrated Community Care: Setting the Scene
Module No 6: Building Capacity in Rural Micro-Enterprises
Collaborative Incubation Model (CIM) Natalie Nasseri
Presentation transcript:

Olwen Dawe | Irish Business Intelligence Marketing & The Business “Stuff” Simple Strategies for Social & Community Enterprise Sustainability

What’s this presentation about? Sustainability: Showing you – the people behind community organisations and social enterprises – how you can equip your organisations for sustainability; Simple Strategies: The role and application of business techniques in sustaining your social enterprise; Straightforward Next Steps: Providing you with a very straightforward set of steps to apply from today to your organisation for better outcomes.

But first… a few definitions… “Just as entrepreneurs change the face of business, social entrepreneurs are the change agents for society, seizing overlooked opportunities by improving systems, inventing new approaches and creating sustainable solutions to transform society for the better....” Skoll Foundation “Social enterprises are part of what is termed the Third Sector or Social Economy. The Third Sector is comprised of organisations that are independent of the State, but may receive funding from the State, and may also contribute to the delivery of public services. They have primarily social objectives and reinvest any surpluses they generate in pursuing these objectives.” ‘Exploring Social Enterprise’, A. Clarke & A. Eustace, Eustace Patterson Ltd. FINAL REPORT, September 2009 ‘that part of the economy, between the private and public sectors, which engages in economic activity in order to meet social objectives’. FÁS

Social & Community Enterprise – Ireland Strong history of collective action: – GAA – Agricultural Co-Operative Movement – Credit Union [being the world’s largest [per capita] financial cooperative] The concept of social enterprise has gained attention in recent years and increasingly is seen as one viable response to the economic trauma Ireland has experienced. Social Enterprise in Ireland: A People’s Economy? Doyle & Lawlor, 2012

Tangible Benefits to the Irish Economy Providing affordable services/products to communities 79% Bringing people together 76% Creating local jobs 75% Providing goods/services previously not available locally 74% Putting money into the local economy 56% Buying from local suppliers 48% Helping the environment 30% ‘ Exploring Social Enterprise’, A. Clarke & A. Eustace, Eustace Patterson Ltd. FINAL REPORT, September 2009

The trends overseas… UK “Big Society” Employs 800,000 + Contributes £24Bn+ to economy New laws and funding, impetus given by austerity will help produce a £50Bn sector “What we are creating in 2012 is a more fertile environment and 2013 should be good year for significant change” Peter Holbrook, chief executive of Social Enterprise UK (SEUK)

The trends overseas… Europe - Mainland 2 million enterprises (= 10% of all European businesses) Employ over 11 million paid employees (= 6% of working population of Europe) EU policy aims at creating a favourable regulatory environment for social economy enterprises

… and what are the challenges? Funding/Finance 69% Sustainability 23% Strategic Planning 6% Premises/space 2% ‘Exploring Social Enterprise’, A. Clarke & A. Eustace, Eustace Patterson Ltd. FINAL REPORT, September 2009

How do we deal with the challenges? Proper ‘foundations’ – clarity [planning] Building networks – collaborative solutions Utilising shared challenges as a means to brainstorm and problem-solve – share resources Applying some business ‘techniques’ to enhance our sustainability

Using straightforward business techniques… Provide social and community organisations with a strong foundation to work off…

How can business tools help? They provide – Structure; Focus - outcomes; Identification of funding needs; Engagement - stakeholders; Promotion / marketing.

The Key: Sustainability

Breaking Down the Business Jargon! Buzzword #1: Strategy Buzzword #2: Plan Buzzword #3: Marketing Understand what they mean to YOUR organisation.

#1 STRATEGY Why you’re doing what you’re doing What are our goals? What is the ultimate aim of the organisation? Who needs to be ‘onboard’? What actions do we need to undertake? Why? What do we need to engage – resource-wise to achieve our goals? Timing.

#2 PLAN How are we going to implement the strategy? Picking apart the strategy… … and putting it back together, block-by- block… Who’s on the bus? Who’s driving the bus?

#3 MARKETING Nuances of social enterprise… It’s not about marketing in the traditional sense… but engaging the right people. Communicating your story effectively to the right people and why they need to hear it.

#3 MARKETING WHY? – Users – Funding – Referral / engagement & support – Publicity

#3 MARKETING Understand the channels that work for you and why… – Social Media – PR – Traditional Media – Relationship Building – Advertising – Mailshots /e-shots – Networking

#3 MARKETING Ultimately… All actions should be underpinned by your strategy and plan. And focus 100% on goals of the organisation.

Back to this guy again… … you need to review regularly against: – Targets; – Goals; – Progress.

WHY? To keep you on-track; To understand if and why things aren’t happening according to plan; To maintain consistency.

Next Steps Start with one page and get as much clarity as possible regarding your aims and objectives; Workshop it with others [test your thinking]; Understand where you are versus where you’d like things ‘to be’; Get a handle on your strengths and weaknesses…

Next Steps Look at: – Financial / funding needs; – Other resources; – Marketing / communications. Health check? Where do we need attention?

That’s enough homework for now… …. Any questions?

Thank you for your time and attention. Thanks also to our conference facilitators: