Insulate Northern Ireland Event Neil Marshall Chief Executive 4th October 2007

Who we are and what we do UK wide trade association Cavity wall insulation, loft insulation, draught proofing + solid wall insulation 120 members manufacturers/system designers installers – over 90% of capacity associates – scheme managers Our aims increase awareness of the benefits of insulation maintain and raise industry standards and professionalism work with policy makers in shaping environmental policy and programmes work in partnership with like minded organisations EST/EEAC’s/Eaga/Charities/energy suppliers

Benefits of Membership Recognition as a professional company Expert lobbying to influence government and other key policy makers Advice on legislation and ongoing policy developments Represent members views and concerns to scheme managers to improve operational effectiveness Local forum meetings Use of NIA logo on stationery and advertising Promotion via our website Annual conference Added value membership services

NIA Code of Professional Practice All members agree to adhere to the code Developed in conjunction with our members Promotes high standards to maintain Customer Satisfaction Gives consumers Peace of Mind

The Challenges/Opportunities Educating and Engaging the General Public NIA/EST Research – Jan 2007 heat lost????????? cost of CWI £2.5k 10/20 year payback messy/disruptive and takes a day ‘if it only costs £299 what is wrong with it?’ existing loft insulation is adequate Promote the benefits and value v lowest price Overarching marketing campaign Targeting Households Installers have a key role to play using local knowledge Work in partnership – sharing data DWP/energy suppliers Systematic approach Cross scheme referrals

The Challenges/Opportunities Whole House Approach Ensure that properties receive all effective energy efficiency measures Ideally in one hit to minimise costs and disruption Join up schemes and funding Incentives for a whole house approach-CWI/solid wall & loft top up Customer Reassurance Professionalism, quality of workmanship and customer service are key Growing importance of NIA membership and CIGA guarantee key messages in marketing requirement of scheme managers

North East Home Insulation Partnership Founded by the EST in 2005 Mission to insulate every home in North East England Full working partnership with the NIA Aims to develop the solid wall insulation market Installers must be NIA members

We look forward to working with you!