Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify.

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Presentation transcript:

Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify all of the visual symbols used to compose a printed page.

Typeface Type Terms Ascender Line Descender Line Ascender Descenders

Typeface Type Terms Upper Case Character Lower Case Character

Typeface Type Terms “x” or body height of typeWaist Line Baseline

Type Terms T Set-Width Top Serif Stem Bottom Serif

Type Terms T T Serif Font Sans Serif Font

Type Terms T E Script Font Square Serif Font

Type Terms T E Decorative Font Old English

Type Terms zFamilies - consists of the variations of one style of type. zTimes zTimes New Roman Bold  Times New Roman Special Italic

Type Terms zFont consists of the letters (caps and lower case), figures, and punctuation marks that are of one size and style of type. zFont series is a full range of sizes of one font

Type Terms - Type Sizes z32 point Arial z36 point Arial z40 point Arial z48 point Arial z54 point Arial

Type Terms zKerning - the space between characters (letter spacing) zTight Kerning zL o o s e K e r n i n g

Type Terms zLeading - Line spacing - determines the distance separating each line of copy. Leading - Line spacing - determines the distance separating each line of copy

Vocabulary zTypeface zTypographer zAscender zDescender zBase Line zWaist Line zPoint

Vocabulary zStroke zSerif zSans Serif zFamily zFont zKerning zLeading