4 th Annual DisplaySearch HDTV Conference August 15-16, 2006 The Beverly Hilton Beverly Hills, California The Software is Free Reducing BOM Cost With Efficient Software Gopal Miglani President, BitRouter

For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author. 2 Software happens!  Software is an electronic component  It costs money  It takes time  TVs don’t work without it  OEMs don’t want to pay for it

For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author. 3 How much does it cost?  “80% of the engineering resources went into software, not hardware” – Jukka Hamalainen, CEO Panasonic AVC, Sep 28 ’98 EE Times, referring to Panasonic’s first HDTV.  50% of gadgets returned are in perfect working order. The average American spends 20 minutes to try and get a gadget to work – study at Technical University of Eindhoven, May 2006.

For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author. 4 Where are we headed?  Today  Digital tuners  Digital Cable Ready  Built in DVD  Tomorrow  Bi-directional Cable (requires Java)  DVR  Downloadable conditional access  IPTV  Digital Home Networking  Blu-Ray & HD-DVD

For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author. 5 Software Complexity is Exploding Analog ATSC DCR Bi-Directional

For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author. 6 Modularity & Reuse are Key  Same software can work on any SoC  Same software can work on any operating system  Can you license individual modules?  If not, there is a design problem  Mix licensed modules with in-house IP  Reuse modules across product range  Digital modules, converter boxes, integrated TV, DCR, DVR, DVD, bi- directional, IPTV…  Innovative licensing  Insist on well defined hardware abstraction layer, APIs and design  DVB & US standards can share a common code and API base

For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author. 7 Complete Designs  Beyond reference boards & SDKs  OEMs are asking for complete designs  Complete GUI is next big differentiator  Standards based approach to GUI – XML  OEM does not need access to source code  Only XML source required to “skin” the device  Easy to create product differentiation  ATSC converter box is only 2200 lines of XML  XML based games offer additional revenue

For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author. 8 Modularity and Reuse PSIP stack CAP stack POD stack DVR stack OCAP stack Comm Module CBguiIDTVguiDCRguiDHNguiDVRgui Digital Tuner XXX Converter Box XXX Integrated TV XXX Dig Cable Ready XXXX Media Center XXXX DVR XXXXX Bi-dir. TV XXXXX

For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author. 9 Support  Documentation  Source code availability  Training available  Support comes from software architects  Engineering services available  Integration and certification services

For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author. 10 Risk Management  Field tested  Deployed  Time to market  Roadmap  DVB  Blu-Ray  DVB-H  Is there any open source content?

For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author. 11 Download