PRODUCTION, PROGRAMMING, and the MODERN FORMAT Books: “Modern Radio Production” by Hausman, Benoit, Messere, & O’Donnell: Chapter 16 Pertemuan 13 Matakuliah: O Dasar-Dasar Produksi Siaran Radio Tahun: 2010

Bina Nusantara University 3 AUDIENCES AND THE FORMAT THE AUDIENCE –Be able to capturing the right demographic of the audience –A radio station “sells” the audiences to advertisers METHODS OF MEASURING AUDIENCES –AUDIENCE RATING SERVICE –TOTAL SURVEY AREA, METRO SURVEY AREA –RATING –SHARE –AVERAGE QUARTER HOUR PERSONS –CUMING –TURN OVER –TIMES SPENT LISTENING

THE SPECIFICS OF THE RADIO FORMATS DEFINING CURRENT FORMAT –ADULT CONTEMPORARY (AC); generally includes a few current popular hits, called currents, recent hits, known as recurent, and older songs, known a s oldies. –ADULTS STANDARDS (MOR – middle of the road); MOR is still an extant format, but adult standards is the term used by Billboard and Arbitron. –CLASSICAL; includes orchestral, opera, and occasional show music.

THE SPECIFICS OF THE RADIO FORMATS DEFINING CURRENT FORMAT –CLASSIC ROCK; selection from Cream and the Moody Blues. –CONTEMPORARY HITS RADIO; top 40 or current hit radio changing the listenership during the day. Its audience generally does not have much money. –COUNTRY; a format with rural roots, but not limited to rural listeners, typically have a “twangy” feel, and the lyrics often deal with the struggles of everyday life.

THE SPECIFICS OF THE RADIO FORMATS DEFINING CURRENT FORMAT –DANCE; primarily meant for dancing –MODERN ROCK; features very progressive music, tends to current with band have gained prominence within the last five years. –NEW AC/SMOOTH JAZZ; play easy going music designed to create a jazzy feel or mood. Medium tempo music, and referred to as New Adult Contemporary.

THE SPECIFICS OF THE RADIO FORMATS DEFINING CURRENT FORMAT –NEWS/TALK; its particularly strong among businesspeople. –OLDIES; cut released at least two or three years ago. Many oldies date much farther back than that. –RELIGIOUS; many of these are noncommercial. The songs are religious songs.

THE SPECIFICS OF THE RADIO FORMATS DEFINING CURRENT FORMAT –ROCK; (AOR – album oriented rock); features longer, heavy rock cuts and is primarily aimed toward a fairly young male audience. –SPANISH; has become increasingly popular because of the growing number of Latinos in the country. –URBAN; feature rap, hip-hop, hard rock, and other formats particulars designed to appeal to young, urban audiences, often blacks and latinos. It’s a popular format in large cities.

ON AIR AND OFF AIR PRODUCTION IN THE MODERN FORMAT PRODUCTION AND TUNE-OUT ; get the listeners, and avoid doing anything to make them tune out. –AVOIDING DEATH SPOT Lively production music that fits the format is an absolute necessity. –AVOIDING JARRING TRANSITIONS A soft cut back-to-back with a bold, loud song may keep your listeners awake, but it may also wake them up enough to change station. –KEEPING THE LISTENERS TUNE IN THROUGH QUARTER HOURS Try not to have the stop sets during this.

ON AIR AND OFF AIR PRODUCTION IN THE MODERN FORMAT PRODUCTION FOR ADULT CONTEMPORARY(AC) –ON AIR AC PRODUCTION Lack of song identification is increasingly irritating to the AC audience. –OFF AIR AC PRODUCTION Your selection of music beds for commercials must reflect the programming strategy of the station. In general, it is hardly ever a good idea to use a current as a music bed.

ON AIR AND OFF AIR PRODUCTION IN THE MODERN FORMAT PRODUCTION FOR ALBUM ORIENTED ROCK (AOR) –ON AIR; long sweeps are the rule, frequent stops are audience killers. –OFF AIR; don’t let your spots veer too close to top 40 PRODUCTION FOR EASY LISTENING (EZs) –ON AIR; your goal as programmer or producer is to make the program seem as live as possible. If the station is automated, get a familiar voice to do inserts during the day. –OFF AIR; remember your demographic, a youthful sounding voice won’t work.

ON AIR AND OFF AIR PRODUCTION IN THE MODERN FORMAT PRODUCTION FOR NEWS/TALK –ON AIR; the audience will be coming and going, seduce those listeners into hanging on for 5’ and you’ve got some very high cume numbers. –OFF AIR; hard rock beds are a no-no. CSAs, PSAs, should sound like the news/talk product itself. PRODUCTION FOR TOP 40 –ON AIR; keep the production tight, keep on-air chatter to a minimum, and make sure your station has a distinct identity. –OFF AIR; hot music beds and heavy compression are a virtual must.

ON AIR AND OFF AIR PRODUCTION IN THE MODERN FORMAT PRODUCTION FOR URBAN/CHURBAN/RHYTHMIC TOP 40 –ON AIR; announcing what’s coming – new music helps reinforce their reputation as innovators. –OFF AIR; inject a personal touch into CSas or PSAs production, but don’t go overboard because losing the beat often means losing the audience.