Scenarios High regulation High productivity (A) Safety (B) Desire (C) Need (D) Hope Low productivity Low regulation

Scenarios Denmark, Ex Eastern Europe, Strict Controlled Bureaucratic Low value price proposition Regulation drive R&D Resource scarcity No teamwork High barriers of entry Germany, Japan, Northern Europe Work regulations Systematic Non innovative Lean Protection Boring Strict Controlled Building codes Standard Abundance Venezuela Corruption Anarchy No trust in future Have to have Don’t worry, be happy Non materialistic Many developers Short term Freedom Utopia Creativity Entrepreneur Money counts, big corporations Leaving the mess behind What about the nature Resource abuse Dreams Magic Impracticality Bad quality A BC D

(A) Safety 1.An adaptable house is home - a state of mind 2.Suitable to different environments and designed to improve the environment 3.Lifecycle quality and affordable Individuality 4.Innovations, taking into account diff. stages and sectors of life 5.Better every morning 6.Synergy and symbiosis with house – you shape your house and it shapes you 7.Continually fulfilling user needs and desires – learning 8.Built in value and integrity making it worth adapting 9.Learning from tradition, practice and local values. 10.Upgradeability, should maintain superiority, and be reusable or recycleable. Few but qualified choices as a customer Frequent upgrading You must update (environment) IKEA (standarised, mass customisation) Lower price and better value Low degree of individuality Customers will have lower price and better value Strictly coordinated innovation

No worries house Play within limitation Change, build fast, upgrading LEGO (only our blocks work) Open public standard Legal space for the upgradeable concept Interface to regulations My house should be “Why not space”, find solution (A) Safety

(B) Desires 1.An adaptable house is home - a state of mind 2.Suitable to different environments and designed to improve the environment 3.Lifecycle quality and affordable Individuality 4.Innovations, taking into account diff. stages and sectors of life 5.Better every morning 6.Synergy and symbiosis with house – you shape your house and it shapes you 7.Continually fulfilling user needs and desires – learning 8.Built in value and integrity making it worth adapting 9.Learning from tradition, practice and local values. 10.Upgradeability, should maintain superiority, and be reusable or recycleable. No where place North America If you can’t afford it, f… finance it Unique, Wauw Fits in context Guarantee some build in values

(B) Desires Sell values Anything goes within the rules Buy it and get freedom It’s more than a house – also services The house sells morals and ethics Cut& Paste castle

C (needs) 1.An adaptable house is home - a state of mind 2.Suitable to different environments and designed to improve the environment 3.Lifecycle quality and affordable Individuality 4.Innovations, taking into account diff. stages and sectors of life 5.Better every morning 6.Synergy and symbiosis with house – you shape your house and it shapes you 7.Continually fulfilling user needs and desires – learning 8.Built in value and integrity making it worth adapting 9.Learning from tradition, practice and local values. 10.Upgradeability, should maintain superiority, and be reusable or recycleable. Basic needs Offer security New quality standards Hope We sell hopes and dreams Give Offer Donate

(C) Needs Better health standards Indoor standard OK materials Focus on function Rise productivity Co-building by users Adapt/ change/ with better materials Moveable/take down

(D) Hope 1.An adaptable house is home - a state of mind 2.Suitable to different environments and designed to improve the environment 3.Lifecycle quality and affordable Individuality 4.Innovations, taking into account diff. stages and sectors of life 5.Better every morning 6.Synergy and symbiosis with house – you shape your house and it shapes you 7.Continually fulfilling user needs and desires – learning 8.Built in value and integrity making it worth adapting 9.Learning from tradition, practice and local values. 10.Upgradeability, should maintain superiority, and be reusable or recycleable. Recyclable materials Few options LEGO, but only read and blue Expensive Prefab parts from industry Imported from low cost producers Well documented

(D) Hope Start small and upgrade Buyers trust the professionals Made by robots No worries house Hope of a better future house Create the legal space for upgrading the house Indirect impact on authorities Move the society Politically correct, challenging authorities

Scenarios Denmark, Ex Eastern Europe, Strict Controlled Bureaucratic Low value price proposition Regulation drive R&D Resource scarcity No teamwork High barriers of entry Germany, Japan, Northern Europe Work regulations Systematic Non innovative Lean Protection Boring Strict Controlled Building codes Standard Abundance Venezuela Corruption Anarchy No trust in future Have to have Don’t worry, be happy Non materialistic Many developers Short term Freedom Utopia Creativity Entrepreneur Money counts, big corporations Leaving the mess behind What about the nature Resource abuse Dreams Magic Impracticality Bad quality