Superior University By: Imtiaz Hussain. Flow of Presentation Controlling Product Quality Air Freight Product Ansoff Matrix.

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Presentation transcript:

Superior University By: Imtiaz Hussain

Flow of Presentation Controlling Product Quality Air Freight Product Ansoff Matrix

Controlling Product Quality General techniques applied Statistics of phone callsBaggage handlingPunctualityRegularity In flight and airport surveys Sales staff

Air Freight Product Air Freight CapacityType of aircraftPayload/rangeCabin door sizeCabin cross sectionDesign densityCombi and Quick-Change(QC) Aircrafts

Ansoff Matrix

Market penetration  Existing products into existing markets  Objectives  Maintain or increase the market share  aggressive promotional campaign  Increase usage by existing customers

Market development  Existing products into new markets  Objectives  New geographical markets  New product dimensions  New distribution  Different pricing policies

Product development  New products into existing markets  Objectives  Research & development and innovation  Detailed insights into customer needs  Being first to market

Diversification  New products in new markets  More risk strategy  Balance between risk and reward

Good Luck for Your Mid Term