Scottish Urban Regeneration Forum Making Connections Conference The Role of Masterplanning Kevin Murray
Content Why masterplan? Scope Community engagement Examples Benefits
Why masterplan? Spatial explanation of ideas or intent Communicate to different audiences Test & agree direction Calculate costs & values Co-ordinate disposal / development Visualise a place Basis for consultation & engagement Build ownership & confidence
Different Concepts Spatial strategy Development framework Master plan Development & design briefs
Strategic Direction & Content Main role(s) ? Uses & activities ? Economic ? Social & community ? Involvement & participation ? Physical appearance, design ? Sustainability ?
Issues for the Plan? Available information – or extra required Baseline socio-economic Ground conditions Traffic data Planning policy, plans, commitments Property market trends Land ownership, vacancy & dereliction Funding mechanisms
Spatial Strategy Most broad brush Sets out principal moves & intent Mainly two-dimensional Diagrammatic Limited controls & fixes Comparatively low cost
Development Framework Sets out main site specific fixes Identifies parcels & phasing Key infrastructure Uses and open space Illustrative 3-dimensions – not fixes Development design left to market Mid cost
Master Plan More prescriptive Specifies built form relationships Building lines, scale & height Infrastructure, public realm & open space Sometimes materials & landscape Clear vision of future Higher cost
Importance of Engagement V ision O wnership C ommitment A ction L ook after, long term
When to Engage ? Listening stage Early - before plan Testing/buy in Midway - options Endorsement End - preferred plan Advocacy/promotion Post - plan
Research & issues Develop strategy & test options Develop strategy & test options Agree & refine preferred plan Agree & refine preferred plan Present plan Listening Endorsement Promotion Testing Engagement
Engagement Techniques Community meetings Questionnaires Focus groups Workshops Planning for Real Exhibitions Leaflets Website & CD ROM
Benefits Shared picture Guiding framework Mediation tool Assists spatial decision making Co-ordination & consistency Creates value Master plans …make better places