Know What Motivates Your Audience Self-Actualization Needs Esteem Needs Belongingness and Love Needs Safety Needs Physiological Needs

AUDIENCE DIVERSITY Positive results  Learn a new perspective  Help to educate others  Promotes dialog Negative results  “forgetting part of your audience”

HOW TO PREPARE FOR A DIVERSE AUDIENCE Choose a topic that “fits” your audience the best Establish credibility Make support material interesting to your audience Make language “fit” your audience Try to connect with everyone in audience

DEMOGRAPHIC ANALYSIS Size of the group Knowledge of the topic How to reach the audience Audience expectations of speaker

DEMOGRAPHIC ANALYSIS (cont.) Type of information  age  Gender  Religious affiliation  Income Obtaining information  Personal observation  questionnaire

AUDIENCE ANALYSIS- PSYCHOGRAPHIC Standpoint  Where you are at today Attitude  feelings Beliefs  Not based on tangible evidence Values  Standards that guide behavior

QUESTIONNAIRE Closed ended question(s) Open ended question(s) Organization  TYPE QUESTIONS  MORE THAN ONE  WEBSITE (textbook)

USING DATA Statistics Direct quotes Presentation  Speech Attribution Title of data Be specific  Outline Be concise Include all pertinent information

CONTEXTUAL ANALYSIS Location  Size of room  Lights  Technology  Vocal techniques Occasion  Voluntary versus captive Time

SPEAKER CREDIBILITY Competence  Presentation  Knowledge of topic Sociability  Connection with audience Trustworthiness  Ethical Dynamism  enthusiastic