Visual Principles Instructional Media and Technologies for Learning Chapter 5 Presented by Linda Nash

Roles of Visual Instruction

Visuals provide a referent for ideas

Visuals are iconic Abacus

Visuals motivate learners by attracting their attention.

Visual Literacy The learned ability to interpret and to create visual messages, can be developed in two major ways. Input strategies, or decoding Output strategies, or encoding

Input strategies, or decoding Developmental effects Cultural effects Visual preferences

Output strategies, or encoding Creating visuals

Goals of Visual Design Ensure legibility Reduce Effort Increase Active Engagement Focus Attention

Graphics: help or hurt? Hoffman, Bob. “Using Graphics and Animation in Instruction”, Encyclopedia Of Instructional Technology,

Processes of Visual Design Visual elements Verbal elements Elements that add texture and appeal

Visual Elements Realistic Analogic Organizational

Realistic visual elements Realistic is not always better

Analogic visual elements Comparing the unknown to the known

Organizational Elements Flowcharts Graphs Maps

Verbal Elements Letter Style Sans serif typeface, such as Helvetica, is well suited to projected visuals. A serifed typeface, such as Palatino, is recommended for printed text.

Some rules for lettering Limit variations, such as Bold, italic, underline, size, and typeface, to 4 CAPITALS- USE ONLY WHERE NORMALLY REQUIRED Color of lettering should contrast with the background

More lettering rules Size- ½ inch to 10 feet Spacing between letters- optical method Spacing between lines

Elements that Add Appeal Surprise Texture Interaction

Pattern Alignment Shape Balance Style Color Scheme Color Appeal

Alignment

Shape

Letter shape

Balance

Rule of Thirds

Rule of Thirds-2 “Panache" - courtesy of Karen BryanKaren Bryan

Rule of Thirds - 3 With grid

Color Scheme Use the color wheel to determine harmonious color schemes

Color Appeal Consider the audience and the subject. Children prefer warm colors (red, pink, orange, yellow) Adults prefer cool, more subtle color combinations (blue, green violet) Be aware of cultural differences

Arrangement Proximity Directionals Figure-Ground Contrast Consistency

Arrangement- No proximity

Arrangement with proximity

Directionals Bullets Arrows Bold type Bright colors

Figure-Ground Contrast Light on dark or dark on light is the rule

Legibility

Consistency As viewers go through a series of images, they attempt to form a set of rules about where information will appear. Consistency allows the viewer to use less energy determining these rules, and more energy concentrating on your message.

Visual Planning Tools Storyboard Types of Letters Drawing, Sketching, Cartooning

Digital Images Digital Cameras Scanners PowerPoint Desktop Publishing

Sum it Up Assemble the elements Choose the background Arrange elements Check and Revise

Citations Heinrich,Robert, Molenda, Michael, Russell, James D., and Smaldino, Sharon. Instructional Media and Technologies for Learning. Columbus, Ohio: Merrill-Prentice-Hall, Hoffman, Bob. (c ) The Encyclopedia of Educational Technology. Retrieved September 9, 2003, from Kraemer, James. (1999). 2safeschools Retrieved September 7, 2003, from Cottage. (c ) Cartoon Cottage Retrieved September 8, 2003, from