Illustrative World Trade Flows North American Intratrade: 236 Rest of the World Intratrade: 100 European Community Intratrade: 770 Asia/Pacific Rim Intratrade: Numbers are billions of dollars

Protectionism and World Trade Tariffs Limit Supply Increase Profits Quotas Protectionism Decreased Global Trade

Exports of goods and services as a percentage of GDP, selected countries, 1996

Study the alphabetical list of countries below. Then rank them from highest to lowest in terms of which are the most important countries for U.S. exports. CountryRank Belgium & Luxembourg Canada France Germany Japan Mexico Netherlands South Korea Taiwan United Kingdom

The 10 most important countries for U.S. exports, 1991 CountryRankImports (billions $) Canada1$85.1 Japan2$48.1 Mexico3$33.3 United Kingdom4$22.1 Germany5$21.3 South Korea6$15.5 France7$15.4 Netherlands8$13.5 Taiwan9$13.2 Belgium and Luxembourg10$10.8

Principal U.S. exports and imports of goods, 1996 (in billions of dollars)

U.S. exports and imports of goods by area, 1996

Imports vs. Exports,

U.S. trade exports to and imports from Canada and Mexico

Top five U.S. exporters CompanyIndustryExport as a % of Sales BoeingAircraft61% Sun Microsystems Computers49% IntelComputers40% CaterpillarHeavy Machinery 36% McDonnell Douglas Aircraft33%

Results of Hoover’s study of consumer preferences in automatic washers in four Western European countries

All Stars

National Champions

Category Champions

Seller Seller’s int’l Marketing Headquarters Channels between Nations Channels within Foreign Nations Final Consumer International Marketing Channel of Distribution

International comparison of the percent of U.S. software package sales that are illegal