The Promise of Information Architecture Keith Doyle Web Content Architect University of Salford

Introduction What Architecture Can Learn from Web Design Users’ Experience of Web Search Directions on the Web The Web As Library

The scale of misery – why users fail

Origins 660BC:Clay Tablet catalogues published 1595Nomenclator published 1873Melvil Dewey: catalogue system 1945Memex designed 1959Calvin Mooers – Mooers’ Law 1976Richard Saul Wurman creates term 1994Jakob Nielson starts publishing 1998IA for the World Wide Web published 2001Boxes and Arrows created 2002IA Institute formed

Definition The structural design of shared information environments. The art and science of organizing and labeling web sites, intranets, online communities and software to support usability and findability. An emerging community of practice focused on bringing principles of design and architecture to the digital landscape.

Information Architecture Concepts Wayfinding Berry-picking, Information Foraging and Satisficing Thesauri Taxonomies Metadata and Tags

Information Architecture Activities Research and Strategy Design and Documentation –Site maps and Taxonomy –Flow charts –Wireframes –Inventories –Style guides Operational Information Architecture –Analytics –Content Management Systems –Portals –Search Engines –Thesaurus Management

The Promise of Information Architecture South Birmingham College Heist Gold Award What You Can Do Findability Responsibility User Testing Community of Practice

Resources Books Information Architecture for the World Wide Web 3 rd Edition, Morville & Rosenfeld Don’t Make Me Think by Krug Information Architecture, Blueprints for the Web by Wodtke list: IA website: Institute: Information Architecture InstituteInformation Architecture Institute Resource website: Keith Doyle Web Content Architect University of Salford Blog: consequencing.comconsequencing.com Slides: consequencing.com/slidesconsequencing.com/slides