TOUGH LIFE, TOUGH CLOTHES Lauren Lewis & Morgan Gonzales

STORE DESCRIPTION  Lululemon is a clothing store that focuses on filling peoples desires for athletic apparel and peace at mind.

FROM WORK TO WORKING OUT

OBJECTIVES  Introduce the new spring apparel line  Increase awareness of Lululemon  Build long term friendships with customers and people in the community  Increase activity with health and diet in the community

Schedule of Events – March through May Special Events Get Down In T-Town 30 Days of #thesweatlife Fat Fish Blue Lunch with Lululemon Advertising Social Media Campaign E-cards Display Banner & Store Signage Publicity News Coverage Your Saturday Morning Word of Mouth Other In-store Activities Employee Meetings, Training Days, & Incentives

GET DOWN IN T-TOWN  Yoga demonstration held at the Erie Street Market in Toledo and also at the Perrysburg market  Lululemon representatives will be modeling apparel from the spring line First Thursday of Each Month at Perrysburg Market First Saturday of Each Month at Erie Street Market

30 DAYS OF #thesweatlife  A challenge that consists of juice diets and working out at various Lululemon classes  Encouraged to share daily juice recipes  Store scoreboard will track progress  Prize for customer with the most classes attended & tried juice diets Month of April

LUNCH WITH LULULEMON  Luncheon at Woodland Park in Perrysburg to celebrate everyone's hard work and progress catered by Grumpy’s  Free giveaways of water bottles, yoga mats, and Lululemon bags  Donation to National Obesity Foundation through 50/50 raffle Sunday, May 31 st, 2015

ADVERTISING  Social Media Campaign Twitter, Facebook, & Snap Chat #thesweatlife  E-cards March through May

DISPLAY  Outside Display “Tough Life, Tough Clothes” Banner New Spring Line! in bright colors  Inside Display Merchandise located directly upon entry Scoreboard on left side of store Motivational sayings March through May

PUBLICITY  Local news stations will be invited to all functions hosted through Lululemon.  Your Saturday Morning – WTOL WTOL Your Morning – February 28 Special Events March through May

IN STORE ACTIVITIES  Employee Meetings  Employee Training Days  Employee Incentives March through May

BENEFITS TO LULULEMON  Increase in spring line sales and long term sales  Increase awareness of the store to customers  Motivate community to live healthier lifestyle and continue to stay active  Build better teamwork within store employees  Build a good reputation with the community