Developing/Positioning ISHC in EMEA Miami, October 2006

2 Countries In some EMEA countries, non-EMEA members have a larger 'count' than EMEA members (including France, Germany, Italy, Spain etc.) There are few EMEA countries where any experience within ISHC comes from non-EMEA members Occidental Europe is quite well covered, except in the Scandinavian countries. Eastern Europe is not so well covered, particularly among EMEA members. In the Mediterranean, there are still a lot of countries on the rise where it would be important to find members: for instance Croatia or North African countries such as Morocco, Tunisia and Egypt.

3 Properties There is no experience in EMEA in Holiday Villages (is it all under resorts?) and very limited experience in Condo hotels and Green hotels. New areas?

4 Industry Specialties below, not covered by EMEA members Building Facilities / RMS Casinos / Gaming Corporate Board Expertise Construction Project Management Customer / Employee Surveys Family Entertainment Centres Forensic Analysis Human Resources Loan Underwriting Labour Productivity Labour Relations Ownership Transition Purchasing Recreational Facilities Restaurants Spas Time Sharing / Vacation Ownership Tourism Research and Consulting Water Park

5 Industry - 2 For some specialties, it may be that they are much more geared to the US market. Also interesting to note how, with the exception of Due Diligence / Feas Studies and Development Services and to a lesser extent Strategic Planning and Operational Analysis / Review, in most of the other categories there are only 1 or 2 'experts'. Finally, could the classification be too tedious at some points or a bit confusing with. Particularly in view of the restriction of each member not to mention more than 4 areas.

6 Drivers for the future (by Ian Graham) Rise of domestic and outbound tourism from emerging markets Baby-boomers move from full time work to part time and retirement New generation (18-25): as they start to become independent adults what domestic and international hospitality products will they look for and how different will this be from earlier generations Migration of labour Technology: tools are increasing allowing businesses to build direct relationships with customers and for customers to share experiences between themselves Where is the innovation in this industry? How does it compare with e.g. the cruise or 2 nd home or the low cost airline industries?