Ryanair Limited Low cost airline company 297 Boeing 737 aircrafts
(Ryanair, 2014) marginal analysis % incerease operating revenue€ million€ million3% operating profit€522.8 million€569.3 million-8% contract fuel price€2.45/gallon€2.38/gallon3% average fares€46.4€48.2-4%
Net Present Value (NPV) Leased aircrafts Exchange rate effect Complicated accounting procedures NPV is not suitable for evaluating Ryanair
Ryanair (2014) Annual Report [Online] Available: stor/2014/final_annual_report_2014.pdf [Last accessed: 09/08/2014]