Yell Group plc (LSE: YELL) Yell Group plc (LSE: YELL) Yell is the 3 th Largest Yellow Pages Publisher in the World Revenue$2.74 billion* Circulation130 million+ # of DirectoriesAround 1,010 # of Employees11,200* worldwide *approximate Note: pro forma numbers including TransWestern Publishing

Founded 1930 –Oldest & largest US independent yellow pages publisher 46 states (plus the District of Columbia) 900* directories Over 100 million circulation 650,000* advertisers *approximate Note: pro forma numbers including TransWestern Publishing Yellow Book USA

, 183rd, $20m Core Values Missionaries

Southwest Airlines “Delta Cuts Deep in Push to Become Low-Cost Airline”* * Wall Street Journal – September 23, 2005 front page

Yellow Pages Data Center Study 2005 Independent Publisher Projected Market Stats Over 200 publishers 2625 directories 233m circulation $3.097b revenue Source: ADP

- cont’d - - cont’d - 20% industry market share At least 147 new titles this year $ m growth – 13.4% 6.8% of independent revenue is National Source: ADP

Industry alliance – grow the pie We’re all in this together

Circulation Audits “Time was subpoenaed in connection with a probe of magazine-industry circulation practices”* Support ANA / AAAA joint position paper - August 2005 *Wall Street Journal – September 23, 2005 Front Page

National Syndicated Usage Study -Yellow Pages Market Reporter- Stop Proprietary usage studies Dueling pie charts harm industry credibility

Think Longer Term End national rate premium Rate integrity vs. selective dealing Invest in accurate databases

Innovation? Innovation? Double and Triple Trucks Third leader ads Top edge product Skimming calls Companion directory backlash

Dear xxxx: Congratulations! In striving for printing, paper and handling cost reductions, you have been able to create a truly innovative new product…a yellow pages directory of absolutely no value. Your product development team must all be in high school to have such good eyesight and be so totally unaware that the US and World populations are aging. I’ve thrown my three copies out but saved the attached for your review. I’m also forwarding a copy of this letter to Mr. Joseph Walsh, President & CEO, Yellow Book, so that he and his team will be ready to capitalize on your strategic error when you rollout this useless product nationally. Sincerely, Stephen W. Phillips

New Media SMEs won’t self provision Don’t burn ‘em Print and electronic can both grow

A rising tide lifts all boats Let’s work together to grab share from other media