28. JetBlue Airways. 1. Background: As a small and low cost airline, JetBlue has been one of successful small airline companies. Its operating strategy.

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Presentation transcript:

28. JetBlue Airways

1. Background: As a small and low cost airline, JetBlue has been one of successful small airline companies. Its operating strategy significantly impacted the other airliners. Market expects higher offer price due to its past successful story.

2. Questions 1) What is IPO procedure? 2) What is your estimates for JetBlue’ s IPO price? - Dividend models - Total company valuation models - Multiple approaches 3) Do you want to offer high price or low price? Why?

3. Summary or conclusion