©Voyages Léonard – service marketing –oct 2013 The coach tourism business perspective on the seniors travel market 8th IRU European Bus and Coach Forum, Kortrijk, 17 October 2013 Jean-François Defour Managing Director Voyages Léonard & Sales-Lentz

©Voyages Léonard – service marketing –oct %

©Voyages Léonard – service marketing –oct the low cost airlines

©Voyages Léonard – service marketing –oct Social Media ,4% 65+ 9,5%

©Voyages Léonard – service marketing –oct Travel Agencies AgenceInternetMoi-mêmeNSP

©Voyages Léonard – service marketing –oct 2013 Thank you!