Video Communication Market Trends Rafi Anuar Director, Product Management

Low Cost Video Endpoints Replace Phones 2 © 2011 LifeSize Communications. All Rights Reserved

Issues/challenges  High cost of deployment  Complex set up, heavy IT assistance a must  Difficult to communicate with those who do not have video conferencing 3 © 2011 LifeSize Communications. All Rights Reserved

Market Trends  Video in the cloud  Streaming converges with video collaboration  Teleworker and mobile video collaboration explodes  Unified Communications 4 © 2011 LifeSize Communications. All Rights Reserved

Cloud Computing 5  Cloud enables video infrastructure as a service  ~$500M market by 2015  Simplifies and expands opportunity for new to video, teleworkers, mobile users  Eases CapEx, network engineering, directory and firewall traversal challenges 5 © 2011 LifeSize Communications. All Rights Reserved

LifeSize Connections (Shameless Plug)  Seamless integration between rooms, desktops, and guest clients  Auto-configuration of endpoints and software clients including directory services  Click to call, directory dialing with seamless call escalation to multi-party  Up to 9-way video bridging at 720p30 with fully encrypted media and signaling –Data sharing and text chat capability included  Integrated firewall traversal ensures call connection on any network  Secure, central Web-based administration –Bandwidth control, reporting, management  Optimized scalability

Video Conferencing + Enterprise Streaming 7  Corporate communication, training and education undergoing a fundamental technology shift 7 LIVE & On Demand Streaming to PCs/Macs, Tablets and Smartphones Seamless integration of HD Streaming to Multisite Calls © 2011 LifeSize Communications. All Rights Reserved

Video Conferencing + Enterprise Streaming © 2011 LifeSize Communications. All Rights Reserved

Mobility and Telework 9  Mobile video collaboration explodes  1B Smartphones and 300M tablets by 2015  Telework expansion depends on ensuring productivity and engagement 9 © 2011 LifeSize Communications. All Rights Reserved

Unified Communications  Expanded array of providers in the market, with Video as the most rapidly evolving vehicle  Video Quality, efficiency, and manageability continue to improve driving video expansion  Interoperability key to long-term adoption 10 © 2011 LifeSize Communications. All Rights Reserved

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