© The McGraw-Hill Companies, Inc. All Rights Reserved. 1 Communication: Begin Right Here! 1 CHAPTER

© The McGraw-Hill Companies, Inc. All Rights Reserved. 2 Communication LO1 Define communication LO2 Explain the essential elements of communication and their interaction using representative communication models LO3 Describe the core principles of communication

© The McGraw-Hill Companies, Inc. All Rights Reserved. 3 LO6 Apply guidelines for improving your communication effectiveness LO5 Evaluate the benefits of communicating effectively Communication LO4 Analyze how digital media are transforming communication in ways good and bad

© The McGraw-Hill Companies, Inc. All Rights Reserved. 4 Communication: Begin Right Here!  social capital social connections or networks  People who ascend professional and personal ladders of success have superior communication skills

© The McGraw-Hill Companies, Inc. All Rights Reserved. 5 What is Communication?  communication deliberate or accidental transfer of meaning  intrapersonal communication communication with the self  interpersonal communication relationship level of communication  group communication interaction with a limited number of persons

© The McGraw-Hill Companies, Inc. All Rights Reserved. 6 What is Communication?  Communication (continued)  public communication communication designed to inform, persuade, or entertain  mass communication transmission of messages that may be processed by gatekeepers prior to being sent to large audiences via a channel of broad diffusion  online, or machine-assisted, communication building of relationships using computers and Internet connections or networks

© The McGraw-Hill Companies, Inc. All Rights Reserved. 7 Elements of Communication: Picturing the Communication Model  essentials of communication those components present during every communication event  People  senders persons who formulate, encode, and transmit a message  receivers persons who receive, decode, and interpret a message

© The McGraw-Hill Companies, Inc. All Rights Reserved. 8 Elements of Communication: Picturing the Communication Model  messages content of communicative acts  channels media through which messages are sent  noise anything that interferes with or distorts the ability to send and receive messages

© The McGraw-Hill Companies, Inc. All Rights Reserved. 9 Elements of Communication: Picturing the Communication Model  context setting feedback information returned to a message source  positive feedback behavior-enhancing response  negative feedback response that extinguishes behavior in progress  internal feedback response you give yourself  external feedback response from another  effect communication outcome

© The McGraw-Hill Companies, Inc. All Rights Reserved. 10 Models of Communication  Gamble and Gamble’s Model of Communication  Dance’s Communication Helix

© The McGraw-Hill Companies, Inc. All Rights Reserved. 11 Figure 1.1 Gamble and Gamble’s Model of Communication

© The McGraw-Hill Companies, Inc. All Rights Reserved. 12 Figure 1.2 Dance’s Communication Helix

© The McGraw-Hill Companies, Inc. All Rights Reserved. 13 Figure 1.3 Meeting of Helixes

© The McGraw-Hill Companies, Inc. All Rights Reserved. 14 Figure 1.4 Model of Communication in Relationships

© The McGraw-Hill Companies, Inc. All Rights Reserved. 15 How Good a Communicator Are You?  Communication is dynamic  Communication is unrepeatable and irreversible  Communication has no opposite  Communication is affected by culture  Communication is competence-based

© The McGraw-Hill Companies, Inc. All Rights Reserved. 16 How Good a Communicator Are You?  Media and technology are transforming communication  technology a culture in which technology monopolizes the thought-world Digital media are society-altering devices affecting personal interaction

© The McGraw-Hill Companies, Inc. All Rights Reserved. 17 Table 1.1 Percentage of College Students Who Actively Participate in Online Activity NOTE: Participants were college students aged 18–24 years old. SOURCE: Reprinted by permission of BurstMedia.

© The McGraw-Hill Companies, Inc. All Rights Reserved. 18 Figure 1.5 Sociability of the Internet versus Television NOTE: For those who spent time watching Television, N 53,304. For those who spent time online, N Percentages can sum to greater than 100% because categories are not mutually exclusive. SOURCE: Reprinted by permission of BurstMedia.

© The McGraw-Hill Companies, Inc. All Rights Reserved. 19 Figure 1.6 College Students Are Online, Even When Watching Television NOTE: Respondents were 18- to 24-year-old college students. SOURCE: Reprinted by permission of BurstMedia.

© The McGraw-Hill Companies, Inc. All Rights Reserved. 20 Why We Communicate  To gain self-understanding and insight into others  To form meaningful relationships  need for inclusion need for social contact  need for control need to feel we are capable and responsible  need for affection need to express and receive love

© The McGraw-Hill Companies, Inc. All Rights Reserved. 21 Why We Communicate  To influence others  For career development

© The McGraw-Hill Companies, Inc. All Rights Reserved. 22 Practice Effective Communication  Become actively involved in the study of communication  Set and track personal goals  Believe in yourself