Pay parking is killing the high street ? YES ! Eddie Shanahan

Nightmare On Every Street ‘….the vitality and viability of town centres has been negatively impacted and consumers who choose to shop in their local town are often penalised for doing so by charges and the threat of clampers’. RGDATA

The Portas Review ‘….local areas should implement free controlled parking schemes that work for their town centres….’ Mary Portas

The Portas Review Changes in shopping patterns Town centre49.4%42.5%39.8% Out of town28.1%31.5%32.3% N/hood17.4%16.1%15.7% Non store5.1%10.2%12.2%

Findings, Warnings, Concerns RGDATA Nightmare On Every Street MARY PORTAS The Portas Review OJAY MCDONALD Rethink : Parking On The High Street For Association of Town & City Management, the British Parking Association, Parking Data & Research International and Springboard Research

SHOPS ARE GIVING UP MARGIN !

Cause & Effect The consumer votes ! Free parking – a winning formula.

Listen ! to your customers and to your potential customers !

Have a heart ! We are in the ‘people’ business. Payment is inextricably linked to a wider value proposition.

You Are A Brand ! Distinctive & Consistent. Professional ? Innovative ? Value for money ? Service ? Accessible ? Friendly ? Fun ? Solutions based ?

You Are A Brand ! ‘….enriched or undermined cumulatively over time and are the product of a thousand small gestures.’ Michael Eisner

Moments Of Truth Where customer experience proves its worth. Where we think like customers Where common sense prevails.

VALUE PROPOSITION Price is only relevant in the context of a wider value proposition - what we offer but how we offer it.

You Are A Retailer Too ! Focus relentlessly on the consumer.

WISDOM ‘Our business is not just making beer. Our business is making friends’. Adolphus Busch, Budweiser. ‘We want to be profitable but profit is not the driving force it is the reward’. Patrick Thomas, Hermes

Old ‘Marketing Mix’ Product Place Time Promotion Price

New ‘Marketing Mix’ Product Place Time Promotion Price Innovation Imagination Presentation Service Environment Emotion Engagement Seduction

Future Strategy ‘You can analyse the past but you must design the future’ Edward De Bono ‘Good design answers the needs of the marketplace’ Dieter Rams

Consumers On the High Street ‘Like some Jesus looking for a manger’ Leonard Cohen

Consumers On The High Street Bethelehem or Belsen ?