TEAM AWESOME RENE JELLITSCH / FLORIAN WAGNER

Young Lions 2013 MEDIA Competition SUSTAINABILITY The only way SONNE wants to operate, is within the bounds of sustainability. Non- sustainable options are not an option. CAPACITY BUILDING The goal of SONNE is to help people, in order for them to help themselves in the future. Self- enpowernment follows choice. EDUCATION We want SONNE to help themselves: to communicate sustainably to a defined, hard to reach target audience. AWARENESS 3 Generally speaking, corporations do not know SONNE yet. In outer perception, SONNE does not distinguish itself from other charities. UNIQUENESS 2 SONNE does not yet follow clear goals in their communications. GOALS 1

PERSONALIZE All the other charitable organizations are rather non-personal, non-tailor-made. The custom-fit of SONNE needs to be communicated to companies. HUMANIZE To differentiate SONNE from the others, we suggest Mr. Malle to take a lead position in shining his light even brighter on his organization. With him as a face, the organization will live his very passion for the cause in its outer perception. COMMUNICATE With Mr. Malle as publicly known ambassador, SONNE will have an easier time getting a foot into the door of important companies. Young Lions 2013 MEDIA Competition

99,2 % EUR 0,8% 400 EUR This equals 10 sponsors. Use it to make a difference! MEDIA BUDGET

Young Lions 2013 MEDIA Competition OWNED MEDIA SEARCHARTICLES EARNED MEDIA FACEBOOK Multi-media community building ARTICLES TWITTER Monthly article in Kronen Zeitung Short project updates for journalists YOUTUBE Video status reports from the regions BLOG General on-topic discussions SUSTAINABLE AWARENESS

Young Lions 2013 MEDIA Competition Getting personally in-touch with new potential partners. BRING CEOs LEGO! Remind CEOs they helped themselves when building their own future.