do's and don'ts to improve your site's ranking … Presentation by:

Introduction to SEO What is SEO? What is SEO? Search Engine Optimization or SEO is a technique of optimizing the pages of your website to be easily accessible by search engine spiders so they can be easily crawled and indexed. Search Engine Optimization or SEO is a technique of optimizing the pages of your website to be easily accessible by search engine spiders so they can be easily crawled and indexed.

What are search engine spiders? What are search engine spiders? A spider is a robot that search engines use to search billions of web pages. A page is indexed by the search engines only when it is crawled by the search engine spiders. A spider is a robot that search engines use to search billions of web pages. A page is indexed by the search engines only when it is crawled by the search engine spiders. What is website ranking? What is website ranking? Website ranking means the position where the pages of your websites are placed by the search engines. Website ranking means the position where the pages of your websites are placed by the search engines.

Search Engine Optimization Process

1) Original Website Content For attaining a good page rank it is mandatory that the content of your website should be original. For attaining a good page rank it is mandatory that the content of your website should be original. Website with unique material is always placed well in the search engine listing than the copied one’s. Website with unique material is always placed well in the search engine listing than the copied one’s.

2) Using Relevant Keywords Search engines rank web pages on the following basis : The quality of keywords on your web page; and How often those keywords appear on the page (the frequency) Keywords used on your web page must be catchy and relevant. Proper measures should be taken to avoid any spelling mistake while writing keywords. Search engines also consider the frequency with which keywords appear. The frequency is usually determined by how often the keywords are used out of all the words on a page. Example : If the keyword is used 4 times out of 100 words, the frequency would be 4%. Search engines rank web pages on the following basis : The quality of keywords on your web page; and How often those keywords appear on the page (the frequency) Keywords used on your web page must be catchy and relevant. Proper measures should be taken to avoid any spelling mistake while writing keywords. Search engines also consider the frequency with which keywords appear. The frequency is usually determined by how often the keywords are used out of all the words on a page. Example : If the keyword is used 4 times out of 100 words, the frequency would be 4%.

3) Using Descriptive Titles Long and Descriptive titles increases keywords of your web page. Search engines consider keywords to be far more relevant if they appear in the title or headline of the page. If you want to increase traffic to your blog or site, you can do so by simply reviewing your titles. Example : If you have written an article on Computers, then instead of naming it as "Computers" you should use descriptive titles such as " Latest News On Computers And Technology " or " Free Articles on Computer Technology ". Long and Descriptive titles increases keywords of your web page. Search engines consider keywords to be far more relevant if they appear in the title or headline of the page. If you want to increase traffic to your blog or site, you can do so by simply reviewing your titles. Example : If you have written an article on Computers, then instead of naming it as "Computers" you should use descriptive titles such as " Latest News On Computers And Technology " or " Free Articles on Computer Technology ".

4) Submit Website To Search Engines You should manually submit your website to top search engines, such as You should manually submit your website to top search engines, such as - Google - Yahoo - Bing - Ask

5) Keep size of your web page less than 50KB Fast loading web pages are not only easily crawled by search engine robots but they also tend to have high page ranks. An ideal web page size according to search engine optimization is 15 KB. Fast loading web pages are not only easily crawled by search engine robots but they also tend to have high page ranks. An ideal web page size according to search engine optimization is 15 KB. Try to avoid the following material in your web pages Try to avoid the following material in your web pages - Images - Java scripts - Flash - Frames

6) Relevant Domain Naming Where SEO is concerned, the name of your web site is as important as many of the other SEO elements that you concentrate on. Domain name must be related to the content. Where SEO is concerned, the name of your web site is as important as many of the other SEO elements that you concentrate on. Domain name must be related to the content. Example - If your company name is ABC Company, but your business is selling Wooden Furniture, consider purchasing the domain name woodenfurniture.com, instead of ABC Company.com

7) Create SITEMAP of Your Site A sitemap is file which consists of all the URL's which you have in your website. Sitemaps are easily crawled by search engines. It provides accessibility to certain pages which are not easily accessible. A sitemap with XML format is known as XML Sitemap, for example - Sitemap.xml. Generally XML Sitemaps are accepted by major search engines. A sitemap is file which consists of all the URL's which you have in your website. Sitemaps are easily crawled by search engines. It provides accessibility to certain pages which are not easily accessible. A sitemap with XML format is known as XML Sitemap, for example - Sitemap.xml. Generally XML Sitemaps are accepted by major search engines.

8) Create And Upload Videos Of Your Website Create a short (2-5 minute) video on the topics related to your website and publish them at Video Sharing Websites such as Youtube.com, Myspace.com, Dailymotion.com, Veoh.com etc… Create a short (2-5 minute) video on the topics related to your website and publish them at Video Sharing Websites such as Youtube.com, Myspace.com, Dailymotion.com, Veoh.com etc… You can create video using Microsoft Movie Maker. You can create video using Microsoft Movie Maker.

9) Link Exchange Link Exchange is also known as Banner Exchange. This is the procedure by which one site agrees to link to another site in return for a link back from that site. Link Exchange is also known as Banner Exchange. This is the procedure by which one site agrees to link to another site in return for a link back from that site. Tips for exchanging links : Tips for exchanging links : - Exchange links with pages having higher rank. - Get as many incoming links as possible - The greater the number of incoming links to your site, the more popular it becomes on search engines.

10) Promote Site Using Free Classified Websites Simple and Easy way to drive traffic to your blog or website is to promote it through Free Online Classified Ad Portal. There are money free classified websites available online. Most of the websites offer this service for free. No need to pay to promote your website. Simple and Easy way to drive traffic to your blog or website is to promote it through Free Online Classified Ad Portal. There are money free classified websites available online. Most of the websites offer this service for free. No need to pay to promote your website. Some of the Indian classified sites are Click.in, ClickIndia.com and Vivastreet.co.in Some of the Indian classified sites are Click.in, ClickIndia.com and Vivastreet.co.in

11) Add Your Site To Social Bookmarking Sites What is Social Bookmarking ? Social bookmarking is a method to store, organize, search, and manage bookmarks of web pages on the Internet. There are several websites which provides social bookmarking services. What are the benefits of Social Bookmarking ? What is Social Bookmarking ? Social bookmarking is a method to store, organize, search, and manage bookmarks of web pages on the Internet. There are several websites which provides social bookmarking services. What are the benefits of Social Bookmarking ? It helps you get a lot of backlinks. It helps you get a lot of backlinks. It helps you increase your traffic. It helps you increase your traffic. Your link gets indexed by Google in a matter of minutes. Your link gets indexed by Google in a matter of minutes. Best of all, it's free! Best of all, it's free!

12) Adding Copyright Notice Copyright notice gives an impression to the search engines about the authenticity of the content. Therefore, Web page having copyright notice is generally ranked higher by search engines. Copyright notice gives an impression to the search engines about the authenticity of the content. Therefore, Web page having copyright notice is generally ranked higher by search engines. Copyright Notice Example : Copyright Notice Example : Copyright © 2010 Cuteleaf. All rights reserved.

Limitations Of SEO Time Factor – SEO process takes several weeks or months to complete. Time Factor – SEO process takes several weeks or months to complete. Content Dependent – If website content is not good SEO fails. Content Dependent – If website content is not good SEO fails.

Benefits Of SEO SEO drives traffic to your websites from search engines by bringing your website to the notice of prospective customers. SEO is the most effective website marketing tool. SEO drives traffic to your websites from search engines by bringing your website to the notice of prospective customers. SEO is the most effective website marketing tool. " A website without SEO is just like a shop without salesman. "

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