Bruce Lawson and Vasilis van Gemert September 4, 2008 SEO and Accessibility.

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Presentation transcript:

Bruce Lawson and Vasilis van Gemert September 4, 2008 SEO and Accessibility

Who? ›Bruce Lawson, Opera web standards evangelist ›Vasilis van Gemert, Mirabeau frontend developer September 4, 2008Seo and accessibility: spot the difference

September 4, 2008Seo and accessibility: spot the difference SEO naturally takes care of accessibility because Google is the biggest blind user in the world (The Blind Billionaire)‏

Google Design and Content guidelines ›Make a site with a clear hierarchy and text links. ›Create a useful, information-rich site ›Try to use text instead of images for text ›Make descriptive TITLE tags and ALT attributes ›Check for broken links and correct HTML ›Use a text browser such as Lynx to examine your site September 4, 2008Seo and accessibility: spot the difference

What's missing ›More and more Ajax-driven sites ›ARIA for web apps should have no effect on SEO ›Take no account of Flash, PDF September 4, 2008Seo and accessibility: spot the difference

September 4, 2008Seo and accessibility: spot the difference Accessibility takes care of SEO

Build for Accessibility, get SEO ›Doubled the number of visitors ›It has cut maintenance costs by two thirds ›Increased the amount of natural search traffic ›Product take-up increased 200% ›Bonus: usability September 4, 2008Seo and accessibility: spot the difference

September 4, 2008Seo and accessibility: spot the difference Black Hat, White Hat

Know your SEO expert ›Keyword stuffing ›Cloaking September 4, 2008Seo and accessibility: spot the difference

HTML for extra weight September 4, 2008Seo and accessibility: spot the difference

Stuffing keywords September 4, 2008Seo and accessibility: spot the difference

Stuffing keywords September 4, 2008Seo and accessibility: spot the difference

September 4, 2008Seo and accessibility: spot the difference SEO vs Accessibility

Accessibility ›Navigation first ›Start with Skip links ›Doesn't care ›Interesting! SEO ›Content first ›Doesn't care ›Use breadcrumbs ›Write unrelated content with JavaScript September 4, 2008Seo and accessibility: spot the difference

September 4, 2008Seo and accessibility: spot the difference Sell Accessibility as SEO

Different lingo Accessibility ›User ›Title and H1 for ›Descriptive linktext ›HTML for meaning ›Skip links ›Logical architecture ›Make accessible websites SEO ›Google ›Title and H1 for pagerank ›Descriptive keywords in linktext ›HTML for extra weight ›Might help? ›Pagerank sculpting/siloing ›Make accessible websites September 4, 2008Seo and accessibility: spot the difference

Extra reading › andards-based-corporate-web- development/ › design/accessibility-in-suit-and-tie › /ozewai2005/ September 4, 2008Seo and accessibility: spot the difference