Insects By. Michelle, Destiny, and Roddrick

Customers Protein seekers People who enjoy eating bugs Little kids

Demographics Anyone and mainly western civilizations

Geographics Western culture like, India, Africa, China, and etc.

Psychographic Its in their culture they just chose to

Behavioral We want to use the Modern approach to marketing the product with celebrities and people that the younger age group can identify with…

Product A) that it taste good B) Hot and sweet crickets C) You can eat it if you need protein. D) In a ventilated box. E)

Place A) Online and various stores. B) a high number of people use the internet, and more than likely the people unwilling to buy them from the internet will visit stores to buy our product

Price A)$2.00 B) Because some crickets are different sizes. So the price should vary.

Promotion A) Where is it going to be sold, are the crickets freshly made, quantity they come in, and flavors B) publicity is the right method because no one eats the product so before the product would sell you would need to create a name for the product. C) Advertisement through celebrities, media, music, and magazines