S spot Industry Product Market Strategy Time Horizon Outlook Agenda CODE

S spot Industry Product Market Strategy Time Horizon Outlook Agenda What is S-spot ? Value Adding Activities As an venture-capital backed software and services company incorporated in Delaware, MD, corporate headquarters location in Emeryville, CA, with software development offices provided by Infosys, the India’s leading outsource development and consultation firm. 1- R&D 2- Marketing / Sales 3- Customer service 4- Finance 5- IT 6-Leadership Management Board of Directors Investors

S spot Industry Product Market Strategy Time Horizon Outlook Agenda Connecting with S-spot S-spot connects S-spot integrates S-spot shares S-spot around the world S-spot for all S-spot my movies S-spot my music S-spot our S-spot my shows porn

S spot Industry Product Market Strategy Time Horizon Outlook Agenda Industry Analysis The Why 1.Necessity of Simplicity 2.My media anytime, anywhere, on any device 3.Need of convergence and fast solutions 4.Shaper in the Digital Media Industry 5.Offering a new market for saturated orphan devices

S spot Industry Product Market Strategy Time Horizon Outlook Agenda What is S-spot doing ? A B

S spot Industry Product Market Strategy Time Horizon Outlook Agenda Growth & Integration Cash Income 1- Traditional Advertiser 2- Network & Media Advertisers Building a Customer Base The segment year olds with higher income Loyalty Building The S-spot Phases Sharing

S spot Industry Product Market Strategy Time Horizon Outlook Agenda Markets Base Consumers Connectivity Reliability Integration Advertisers Visibility Awareness Profits Niche Segment Strategies Large Segment Strategies

S spot Industry Product Market Strategy Time Horizon Outlook Agenda S-spot’s Market Segmentation Segment Identification (Consumer Needs) Demographics: year olds Predominately males Higher income Lifestyle: High-tech driven Values of Integrity Innovation seekers Usage Behavior: Integration of media files Anytime, anywhere, any device

S spot Industry Product Market Strategy Time Horizon Outlook Agenda Why USA? S-spot’s Market Potential by Country % Users of World Internet Usage USA 200+ M 22.6% CHINA 94 M 10.6% JAPAN 67+ M 7.6% GERMANY 46+ M 5.2% INDIA 39+ M 4.4%

S spot Industry Product Market Strategy Time Horizon Outlook Agenda S-spot’s Marketing Strategy Phase I The 4 P’s Product – S-spot service & code Price (Product B) – Follow the Customer Reactive Pricing Strategy: Skim Pricing Favorable Conditions Considerable Differentiation Quality Sensitive Customers Sustainable Advantages Few Competitors Few Substitutes Difficult Competitor Entry Product Life Cycle

S spot Industry Product Market Strategy Time Horizon Outlook Agenda Customer- Reactive Pricing Market-Based Pricing Cost-Based Pricing Competitor- Reactive Pricing Customer and Competitor Intelligence and Pricing Orientation Extensive Some None NoneSome Extensive Competitor Intelligence Customer Intelligence S-spot’s Marketing Strategy Phase I

S spot Industry Product Market Strategy Time Horizon Outlook Agenda S-spot’s Marketing Strategy Phase I Promotion: Building Brand Loyalty S-spot Invites Marketing Internet Advertising Print Advertising in Industry specific magazines Cross Promotions with Strategic Partners Trade Shows Public Relations

S spot Industry Product Market Strategy Time Horizon Outlook Agenda S-spot’s Marketing Strategy Phase II Making Advertisers the Strategic Customer Our Goal in the Future: Deliver Awareness Deliver Observability Deliver Visibility

S spot Industry Product Market Strategy Time Horizon Outlook Agenda S-Spot’s Segment Profitability Net Marketing Contribution = [ Market Demand x Market Share ( Revenue Per Customer - Variable Cost Per Customer )] - Marketing Expenses 42,500,00 = [ 45 M x 0.22 ( )] - 7 M AdvertisingCustomer Subscription

S spot Industry Product Market Strategy Time Horizon Outlook Agenda Internal vs. External and In-Process vs. End-Result Performance Metrics Measurement Perspective Time of Measurement In-Process MetricsEnd-Result Metrics Internal (in-company) Reliable Software Network Reliability Fast Connectivity Net Profit/Earnings Return on Advertising External (in-market) Customer Satisfaction Relative Service Quality Product Awareness Strong brand image Consumer Value Customer Retention Market Share Market Growth Rate Revenue per Customer Relative New Product Adaptation Differentiate from potential competition Types of Value leading to success: Economic & Perceived Value

S spot Industry Product Market Strategy Time Horizon Outlook Agenda Core Base Customer Traditional Advertisers Network Advertisers -Maintaining Competitive Advantage -Competencies: Marketing, R&D S-Spot’s Critical Success Factors S-spot Security Simplicity Visibility Awareness

S spot Industry Product Market Strategy Time Horizon Outlook Agenda Directional Policy Matrix Investment & Growth Selective growthSelectivity Selective growthSelectivityHarvest/divest SelectivityHarvest/divest HighMediumLow Industry attractiveness Business Strength Selective Growth: Vertical Integration with Network Providers and other types of Media Providers

S spot Industry Product Market Strategy Time Horizon Outlook Agenda New Market, New Product

S spot Industry Product Market Strategy Time Horizon Outlook Agenda When are we doing it

S spot Industry Product Market Strategy Time Horizon Outlook Agenda To provide our Code as part of open-source initiative To aggressively pursue integration on the leading consumer devices To strengthen strategic alliances with content providers To seek out additional capital to expand operations on a world wide scale “Subscription services and devices will fuel each other's growth making our product of universal connectivity on a neutral solution all the more practical” – CEO of S-Spot S-spot’s future development & expansion

S spot Industry Product Market Strategy Time Horizon Outlook Agenda