Hohe Tauern Health RegioStars 2012 Finalists Brussels, Jan. 16, 2012 Arnulf Hartl Erich Czerny Christian Salletmaier RegioStars 2012 Finalists.

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Presentation transcript:

Hohe Tauern Health RegioStars 2012 Finalists Brussels, Jan. 16, 2012 Arnulf Hartl Erich Czerny Christian Salletmaier RegioStars 2012 Finalists

Tourism innovation in an alpine region Peripheral alpine region in the National Park area Hohe Tauern, Salzburg, Austria Specialisation on health tourism (allergy and asthma) based on Local health resource „Krimml Waterfalls“ Local tourism organisation, local hotels, medical university... Health tourism products with certified medical health success RegioStars 2012 Finalists Hohe Tauern Health

Objectives Development of new tourism products on the basis of local natural resources (waterfalls) Addressing and attracting new groups of tourists Expansion of summer season Integration of regional service and product suppliers into the project RegioStars 2012 Finalists Hohe Tauern Health

Network for new products and services RegioStars 2012 Finalists Hohe Tauern Health Hohe Tauern Health Hospitals Local Communities‘ Assocoation Tourism Organisation National Park Medical University Hotels Restaurants SMEs Medical Service Providers Cross-Border-Cooperation Regional Government

Results and impact Considerable increase of overnight stays also outside peak season Wide range of new products and services have been developed Eleven internationally unique allergy-friendly hotels – university certified! Triggering investment Integration of different groups of stakeholders Local SMEs in production sector take up idea On site lab of the university established Widening and deepening the offered touristic products and services RegioStars 2012 Finalists Hohe Tauern Health

Sustainability Stable and widening cooperation Investment in infrastructure and research Market prospects Transferability RegioStars 2012 Finalists Hohe Tauern Health

7 Thank you for your attention