MSc. Nataša Ranitović, Cluster Wellness Serbia Google Play “Health & Wellness Guide”

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MSc. Nataša Ranitović, Cluster Wellness Serbia Google Play “Health & Wellness Guide”

VI CEI South East Europe Health, Wellness and Spa Conference  Wellness Cluster is a network of 36 leading SMEs and supporting institutions from Serbia focused on health, wellness and tourism. Focus on innovation Implementation of ICT Wellness Guide: Web shop Android Application: Health & Wellness Guide Google Play “Health & Wellness Guide”

 Medical, wellness and SPA tourism is a fast growing market globally. Estimated overall global market value : wellness tourism: US $ 106 billion anually, medical tourism:US$ 50 billion annually, SPA tourism: US $ 60.3 annually. Google Play “Health & Wellness Guide” Global market value for Medical, Wellness and Spa tourism

Serbian Health Tourism over 1,000 cold and warm mineral water springs wealth of natural mineral gases and medicinal mud 53 thermal resorts offering spa therapies Google Play “Health & Wellness Guide”

Let’s take a look to some statistics!  According to data from “Serbia Travel and Tourism Development Potential 2011 – 2023.”, in 2012., Serbia counted t 347,000 spa tourists.  These generated 2 million nights, resulting in 5.9 night average lenght of stay, which is down from its peak in 2007/  And only an estimated 10% of spa tourists are from abroad.  Source: World Travel & Tourism Council Totals (000s) Arrivals Nights 2,3682,2872,2112,3082,306 Annual increase (%) Arrivals Nights Average length of stay Nights Google Play “Health & Wellness Guide”

What are challenges? Lack of Clear vision for Serbian Tourism Lack of updated Tourism Strategy More effective and more extensive industry engagement Ownership issues Active environmental protection Google Play “Health & Wellness Guide”

Need for action –What should be done?  Tourism Strategy update is urgently required  Establishing clear objectives and growth targets for the sector  Investment in spa tourism facilities  Promotion of Spa tourism  Unique Product Differentiation and Development Google Play “Health & Wellness Guide”

Focus on innovation  Get ready to innovate and expand your business network! Google Play “Health & Wellness Guide”

Nataša Ranitović, Cluster Wellnes Serbia , Android Aplication “Health & Wellness Guide” Google Play “Health & Wellness Guide”