DoA Trade Awareness Workshop Polokwane, 12 August 2009 Derek Donkin CEO, SA Subtropical Growers’ Association

Growers’ associations do what individuals are not able to do on their own. Aim: Ensure long term vialbility and profitablity of the industry. Philosophy: What’s good for the industry is good for the individual.

Annual value (FOB Cape Town & Local Market) AvocadoMango LitchiMacadamia R450 milR150 milR50 milR300 mil On-farm employment AvocadoMango LitchiMacadamia Industry facts and figures

Avocado Industry ha Season from March to October Total production: to ton p.a. Export orientated: Europe – 45% Local fresh – 40% Processing - Oil and Guacamole – 15% Average production growth: ±2% pa Major competitors: Spain, Peru, Kenya, Israel, Chile Industry facts and figures

Mango Industry 7500 ha Season: December to March/April Total production: to ton p.a. Less export orientated than avocado industry, and exports are decreasing sharply every year due to low prices in Europe and a lack of accessible alternatives Processing: Juice, dried, achar Little to no growth in production Competitors: Peru (main), Brazil, Ecuador, Puerto Rico Industry facts and figures

Litchi Industry 3357 ha Season: December to February Export orientated (Europe) Total Production: 4000 – 6000 t p.a., of which ±60% exported Processing: Juice Local market easily over supplied mid season Major competitor: Madagascar Industry facts and figures

Macadamia Nut Industry Fastest growing subtropical industry ha RSA currently world’s 2 nd largest macadamia producer Current production: 6000 t kernel p.a. over next few years as new plantings come into production Export 96% of total production SA currently accounts for 15% of world macadamia supply Major competitors: Australia, Hawaii Industry facts and figures

Subtrop’s services

Technical servicesMarket support servicesIndustry Affairs Research coordination Advisory services Overseas tech- nical services Market information Market development CommunicationAdmin / Finance Services provided to member associations Each association can choose services as required Common to all

Members of associations Membership is voluntary. Growers and indsutry service providers. Membership of most associations accounts for at least 80% of production.

Funding Growers are levied on local and export production. All activities, services and research are funded by the growers.

Thank you