Tourism for People and Planet: how responsible is responsible? Manchester 04 April 2014

The Zeitz Foundation Created in 2008 A Holistic Balance in Conservation, Community, Culture and Commerce – 4Cs Two Pillars: (a)The Long Run Initiative (b)Laikipia Program

Vision:....an ecosphere – our planet and all of its life-sustaining regions – maintained in the healthiest possible state, with the major contribution to that health coming from people making sustainable choices. Mission:... to create and support sustainable, ecologically and socially responsible projects and destinations around the world to achieve long-lasting impact and sustainability through the holistic balance of conservation, community, culture and commerce (the 4C’s) in privately managed areas.

The Long Run Initiative - LRI Membership – Long Run Supporters – Long Run Alliance Members – Global Ecosphere Retreats GER ® Standard

LRI Reach

Setting it Apart... The holistic balance in 4Cs A focus on posterity A journey of continuous improvement Leveraging business and enterprise for the wellbeing of planet and people

The Complexity The Web of Life is Intricately Woven - exemplified by droughts, famines, poaching, feuds and wars, profit and loss, inequities and inequalities

Despair or Hope: The connectedness and complexity of life offers multitude of opportunities and synergies:

The Laikipia Case

Soneva Fushi - Thailand The Whole World Water: Billion possible to save and invest for posterity

Tahi – New Zeeland The Honey in Harrods

Massai in Alps

The Grootbos – South Africa...from 9 acres of degraded farmland to 60,000 acres of conservancy.... Michael Lutzeyer

Is it Making a Difference? In less than 5 years, at the end of 2013,the LRI community reached 78 members conserving more than 12 million acres of biodiversity sustaining livelihoods and supporting economies around the world. Last year, the 9 core founding destinations alone invested more than 4 million USD in the 4Cs

My Take Home Synergies are inherent in complexity of life; Innovation and knowledge sharing is key Ethical appeal alone is not enough; conservation must make economic sense; Pragmatism needs to guide responsible tourism – how responsible is responsible! Credible assessments are essential but lacking

The journey continues...