Analysis of Medical Websites Suggestions for updation of delhihomeo.com Dr. Deepti Chawla

Summary of review Select sites reviewed:  Hospitals (like John Hopkins & Mayo Clinic)  Societies like (British Homoeopathic Association & Faculty of Homeopathy)  Government websites (NHS of UK) The objectives of above websites is similar in nature to the objective of the DDH website. They cater to :  Practitioners  Patients  Functional / Departmental Audience The content is clearly de-markated for the multiple audience groups. Channels & Content:  Most websites reviewed are very topical and rely heavily on fresh content to retain appeal Visual Appeal:  Most medical website are well spaced out, with white background and soft palette of colours like blues & green  All of the websites use appealing visuals  Websites are very light and load in under 2-3 seconds including visuals and some use flash Salient features of the websites are attached

NHS of UK Very patient friendly site Clean design with lots of visuals Important features: Find Services- A feature designed to help patients locate the practitioners, hospitals and dispensaries based on the pin code / location Medical Advice based on symptoms Health A-Z – Excellent feature, for common 750 ailments Other features: News & Headlines Blogs for discussions

NHS of UK (contd.) Other features: Open feedback forum for practitioners and hospitals

Mayo Clinic Very patient friendly site The blue & green combination is very appealing to the eye and gives a professional yet patient friendly appearance Very similar in content to the NHS website, however, sections not crisply defined. Important features: Newsletter Description of tests & procedures Links for Health information, Medical Services and Education & Research.

British Homoeopathic Association Focussed mostly on promotion of Homeopathy The blue & green combination is very appealing to the eye and gives a professional yet patient friendly appearance Content specific to establishing evidence for homeopathy in UK. Important features: Links to community sites like Facebook – Focus on Homeopathy

John Hopkins Practitioner focused site Important features: Significant body of research available on the website – links student and practitioners

Faculty of Homeopathy Site focused on imparting education & training related to Homeopathy Important features: Has good training content

Suggested Sections Current website Delhihomeo.com has most of the sections, however the layout can be made sharper for the specific audience Some suggested features  Online repertory / Remedy Finder  Practitioner Blog  Symptoms & treatment advice  Good living advice Visual makeover of website will go a long way in improving the overall appeal & usability of the site