Broadcast/Cable Clear Differences Clear Differences Both Regulated Both Regulated Both Political Both Political Over the Air Signal Over the Air Signal.

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Presentation transcript:

Broadcast/Cable Clear Differences Clear Differences Both Regulated Both Regulated Both Political Both Political Over the Air Signal Over the Air Signal Cable less Restricted Cable less Restricted

Media Innovators David Sarnoff Lee de Forest Walt Disney William S. Paley

Communication Act: Sets the Framework --Market Model Rules --Creates FCC --Made Licensing Decisions --Legislation and Order

Depression Era Radio 33% Jobless GDP Down No Welfare No Welfare Demand Up Demand Up Stations Down Stations Down FDR Speaks FDR Speaks Fireside Chat Fireside Chat Lessons Here Lessons Here Entertainment Entertainment Useful Diversion Useful Diversion Loyal Listening Loyal Listening Links Humanity Links Humanity

World Context -Hitler Motivates -No Mercantile Radio -CBC Binds a Nation -Coughlin Anti-New Deal

Political & Cultural Context --Propaganda Tool --Dictatorships Use Radio --Canada Build Identity --British Elite %Education --Usurps Newspapers

Radio: Who Controls It? FDR Ignores Social Actors FDR Ignores Social Actors Studied Radio Regulation Studied Radio Regulation Limited Representation Limited Representation Vocal Minorities Wanted In Vocal Minorities Wanted In 1934 Act: Safe for Business 1934 Act: Safe for Business Important Economically Important Economically

Early Network Rivals NBC First: CBS Upstart NBC First: CBS Upstart 1934 MBS Begins 1934 MBS Begins Monopoly Complaints Monopoly Complaints Chain Regs: 1941 Chain Regs: 1941 Enhances Local Radio Enhances Local Radio 1943 NBC is “Blue” 1943 NBC is “Blue”

Radio Entertainment Marconi: 1 st Money Maker Marconi: 1 st Money Maker War Propaganda War Propaganda Speeches & “Talks” Speeches & “Talks” Development of Mass Mind Development of Mass Mind National Serials National Serials Theatre of the Mind (# 1) Theatre of the Mind (# 1)

What’s on the Radio Dry Lectures: Preachers Dry Lectures: Preachers Vaudeville: Singers/Comics Vaudeville: Singers/Comics Prime Time Serials Prime Time Serials Amos and Andy: Shadow Amos and Andy: Shadow WEAF: Toll Radio WEAF: Toll Radio Variety: Comedy Big in 30s Variety: Comedy Big in 30s Music Important Early Music Important Early

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