International Congress and Convention Association International Association Overview Ross Robinson 44 th ICCA Congress & Exhibition, Monday, November 7 th, iccaworld.com

International Association Overview 1. An example 2. Changing the model 3. Trends

International Association Overview An Example World Federation of Hemophilia established in 1963 Organization dedicated to improving Hemophilia care world wide 75% of people in the world have no or little medical care

Medical congress every two year Exhibit Plenary Scientific sessions – with CME credits Industry symposium International Association Overview

Purpose: Transfer of knowledge Face to face discussion and exchange International Association Overview Making money

Growing an opportunity Growth graph with #s

Organization changes to meet challenges Open bid process with criterion Industry is a partner Doctors are given funds and choose to attend National organization bid on privilege to host and organize meeting Industry is treated as a client Most delegates were invited and hosted by industry ThenNow

Organization changes to meet challenges WFH developed in- house meeting planning and staff hired for: registration exhibit program development marketing coordination Local PCO hired to organize ThenNow

Organization changes to meet challenges Greater control over finances Burnt by previous suppliers who lacked transparency Building long term relationships with: Speakers Delegates Sponsors Consistency of meeting, Association owns it, not assembly line PCO Efficiency, no training of new staff Why?

Organization changes to meet challenges Need for local assistance To work with suppliers To organize on-site hosting needs Out sourcing technical roles Information Technology - IT Registration and database management Lessons learned

Organization changes to meet challenges Room block management, why do it? Industry role, how to stay ethical? Role of technology, web casting? Increasing costs (fuel surcharges) and its impact on attendance In addition, Global meetings have a big challenge in managing local committee expectations Questions

Regional meeting Have appeal but limited in specialty areas Overcome language challenges Reduce travel costs Less knowledge to exchange Less sponsorship opportunities More local control Less scientific worthiness Competitive factors for global meetings

Getting the right balance for the audience Science vs. clinical issues Web casting and electronic distribution of content Specific challenges of International Medical meetings

Pharmaceutical sponsorship Keeping the meeting balanced Client marketing activities stealing the show Working with the rules Medical association -- AMA Teaching and accreditation – CME Drug marketing -- FDA Industry voluntary codes – PhRMA Specific challenges of International Medical meetings

The new code makes it crystal clear that the interactions of company sales representatives with healthcare professionals are to benefit patients and enhance the practice of medicine,” said PhRMA President Alan F. Holmer. “It explicitly spells out that all interactions should be focused on informing healthcare professionals about products, providing scientific and educational information, and supporting medical research and education.” July 2002, code revised January 2004 Specific challenges of International Medical meetings

Content Still number one concern Location Easy to get to Cost Safety; terror and health risks perception vs. reality Audience building

Destination appeal Science vs. clinical issues Right audience mix: Patients Doctors Specialists paraprofessionals Audience building

PCO Transparency, honesty & flexibility Modular services Longer term relationships Convention centers Offer menu of services Help make it simple Partnership with suppliers

We all face the challenge of keeping global meetings attractive. Partnership

International Congress and Convention Association Thank you iccaworld.com